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The Guardian - UK
The Guardian - UK
Entertainment
Steven Poole

Why the annual Black Friday shopping event sounds like a disaster

The Friday frenzy in Brazil.
The Friday frenzy in Brazil. Photograph: Sebastião Moreira/EPA

Today is “Black Friday”, the annual discount-shopping frenzy. Black Wednesday, when Britain fell out of the European exchange rate mechanism in 1992, was a disaster, and so was Black Monday, the 1987 global stock market crash. Likewise Black Thursday and the following Black Tuesday, bookending the Wall Street crash of 1929. It would be nice to think Black Friday is named in this tradition, to point up the environmental catastrophe of runaway consumerism, but no such luck.

In centuries past, Black Friday (from 1610) was school slang for a Friday on which pupils had a big test, and so something to be dreaded. The day in 1745 when London heard of the arrival of Charles Edward Stuart, the “young pretender”, was also called Black Friday. It came to denote the beginning of the Christmas shopping season in the 1960s, when “black” referred wryly to city congestion wrought by the shopping hordes.

Is there a day of the week that can’t be black? Nope. Black Saturday was a series of Australian bushfires in 2009, and Black Sunday marked a giant dust storm during the North American Dust Bowl in 1935. After all that negativity, let us look forward for once to a blue Monday.

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