Savage brawls, mile-long queues and enormous discounts are among the more common associations with Black Friday.
But what has been described as the biggest shopping day of the year seemed to unfold in a surprisingly relaxed manner across the UK, with most shops opening to small queues and calm customers.
In a North London Tesco, mince pies were handed out to those queuing and once shoppers were inside, civility reigned.
Even the eternally hectic Oxford Street stores were barely more stressful than usual.
In the US, however, the ugly scenes that have come to be associated with the day played out as expected, with a number of related fracas, including this fight in Kentucky.