Black Friday is supposed to be a day of 'unbeatable' deals and top price discounts.
But one Aldi shopper was stunned to see that the discounted price on his McVitie's biscuit selection was not quite the bargain he was expecting.
Both Aldi and rival Lidl have joined the Black Friday bandwagon this year - offering deals on 3D printers, Xbox Ones and even coffee machines.
But the shopper was puzzled that one supposed bargain on McVitie's Victoria Biscuit Selections would save her all of 1p.
"Black Friday is here. Bargain of the day," the customer tweeted.
The 600g family pack, which typically retails for around £5 online, has been listed with an RRP of £4, down to £3.99 today.
What a steal.
Mirror Money contacted Aldi on the back of the promotion - and they've now issued an apology for the incorrect pricing.
An Aldi spokesperson said: “These labels were printed incorrectly, we apologise for any confusion caused.”
Have you spotted a bizarre deal? Get in touch: mirror.money.saving@mirror.co.uk
Friday, November 29, marks Black Friday , and retailers are gearing up for one of the busiest weekends on record.
Businesses will be offering huge discounts across an entire range of consumer products, from fashion to household appliances and even holidays in a desperate bid to boost profits before the end of the year.
In 2018, shoppers spent £1.23billion over the blow-out weekend, beating the money spent during the Christmas sales.
And the spending spree is likely to continue into ' Cyber Monday ', which falls on December 2 and will see further retail discounts.
Black Friday shopping tips
Don't impulse buy - Work out what you need or want to buy and how much you're prepared to spend before you start shopping in the sales.
Don't panic - Don't worry about missing out on a good offer as Which? research has revealed that you could be better off waiting until after Black Friday anyway.
Find out about offers in advance - Sign up to your favourite retailers' newsletters for inside tips, or check their social media pages ahead of the sales for any clues or hints to what will be on offer.
Look at the price on previous days, using websites such as PriceRunner, to make sure you really are getting a good deal.
Don't always trust reviews you find online - a recent Which? investigation found shoppers risk being misled by fake online product reviews.
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