
After months of anticipation and teasing, the yearly shopping extravaganza that is Black Friday is almost here.
And, with another rather difficult year in our rearview, it comes as no surprise that sales of sex toys and other adult products in the category have continued to do well and are top of the shopping list for bargain-hunting Brits.
And why not? Black Friday may offer an incredible opportunity to bag those big ticket items that would otherwise be out of financial reach (think TVs, vacuums and mattresses), but it’s also an irresistible chance to treat yourself and/or your S.O to a bit of fun.
Why not enjoy the double dip thrill of bagging a pleasure-giving gadget at a sizeable deep discount? The upcoming sale extravaganza has it all tied up, from bondage accessories to devilish lingerie and toys for him and her.
When is Black Friday and Cyber Monday this year?
Although the event takes place on the fourth Friday of November - this year that’s Nov 26 - in truth, the deals and offers kick off from much earlier as brands launch pre-sales.
You can pick up everything from lingerie to sex toys and accessories in the sale, which normally last until the following Monday, aka Cyber Monday, which is Nov 29.
Where are the best Black Friday deals?
How can you ensure you’re getting the most bang for your buck? Stay tuned to ES Best, where we will bring you the best and biggest discounts the minute we hear about them.
With Black Friday still a few weeks off, we’ve brought you some great offers to take advantage of right now.
Bookmark this page and make a habit of checking back often - you never know when there’s a flash sale to take advantage of!
It turns out size really does matter - especially when it comes to discounts.
Happy shopping!
Best deals on lingerie
- La Perla Ambra cutout corded lace and stretch-tulle bodysuit - was: £515, now: £257
- Lovehoney Empress Purple Satin and Lace Body - was: £32.99, now: £13.20
- Agent Provocateur Mirabelle embroidered mesh bra - was: £125, now: £75
- Myla Evelyn Gardens mesh bra - was: £125, now: £44
- Agent Provocateur Essie lace and stretch-jersey waspie corset - was: £125, now: £87
- La Perla Leavers Poem lace-trimmed silk-blend georgette nightdress - was: £710, now: £355
- Agent Provocateur Joyce Plunge Underwired Bra - was: £95, now: £35
- Agent Provocateur Lorna Plunge Bra - was: £85, now: £40
- Fifty Shades of Grey Captivate Plus Size Black and Silver Bra Set - was: £44.99, now: £18
- Shirley of Hollywood Black Sheer Stockings - was: £8.99, now: £5.39
Lovehoney
The sexual happiness company has disrobed the RRP off hundreds of products, from toys to killer lingerie - and it’s not even Black Friday yet. There are savings of up to 60 per cent to be had: we’re tempted by this basque set which has definite stripes of Bridgerton - was: £34.99, now: £20.99.
Bluebella
There’s nothing like lace and silk to help boost bedroom confidence. Invest in a new set for less this Black Friday - lingerie brand Bluebella is offering up to 50 per cent off fancy pants and bras, and PJs too.
Pour Moi
The lingerie brand has begun its Black Friday offer, which sees up to 40 per cent wiped off the prices of selected underwear, from chemises to suspenders and sports bras. The deal is on now and lasts until Cyber Monday on Nov 29.
Playful Promises
Designed to make you feel your most beautiful when you’re wearing next to nothing, Playful Promises offers a range of stop-and-stare underwear. The empowering and inclusive brand has 85+ bra sizes and plenty of plus-size options for women with curves. Up to 70 per cent off.
Best deals on adult toys
- Lelo Sila Sonic Clitoral Massager - was: £159, now: £119
- Lelo Enigma Dual Stimulation Sonic Massager - was: £169, now: £127
- We-Vibe Touch Rechargeable Clitoral Vibrator - was: £89.99, now: £62.99
- Satisfyer 1 Next Generation, Clitoris Suction Cup - was: £16.93, now: £17.53
- Nasty Gal Curved Vibrating Anal Beads - was: £26, now: £15.60
- Nasty Gal Bunny 10 Speed Vibrator - was: £30, now: £18
- Nasty Gal Nipple Clamp Vibrator - was: £35, now: £19.20
Love not War
Your undercover thrills needn’t come at the expense of the planet. Sex toys meet sustainability over at Love Not War who is knocking 40 per cent off all its products online: now that’s what we call good vibes. Sale begins Nov 24 - credit cards at the ready.
Ann Summers

Sort out your winter’s entertainment, whether you’re single or in a couple, thanks to Ann Summers. The retailer has fired the starting gun on its Black Friday offers and straight out of the bat, you can get up to 50 per cent off - everything. The deal runs all week online and in-store and includes things like Ann Summer’s incredibly popular sexy toy advent calendar, lingerie sets, adult toys and more. Run, don’t walk.
Best deals on adult accessories
- Nasty Gal Faux Leather Bondage 5 Pc Set - was: £69, now: £39
- Nasty Graphic Faux Leather Slap Paddle - was: £14, now: £7.20
- Fifty Shades Freed Lost in Each Other Rechargeable Rabbit Love Ring - was: £49.99, now: £15
- Happy Rabbit Medium Bunny Tail Butt Plug 3.5 Inch - was: £24.99, now: £5