Argos saw web traffic rise 22 per cent after posting its Black Friday deals online a whole week ahead of time.
This 22 per cent growth meant Argos had higher one day traffic growth than Amazon in the UK.
Argos is one of several retailers starting sales early to try and ease pressure in stores and online - and it seems it might be worth it.
The site achieved a 22 per cent rise in one-day spike in online traffic on November 22, in comparison to the average visits over the previous three Sundays.
The UK retailer saw 3 per cent more page visits and a 23 per cent rise in page views. However UK consumers only 1% more time spent on the site than on an average Sunday, according to data from Similar Web.
Argos decided top start its sales early despite the chief executive of Home Retail, which owns the chain, repeatedly speaking out against the US tradition.
John Walden said that the recent rise of the late November sales event, which only arrived in the UK in earnest last year, made it even more difficult to predict sales for the rest of the year.
“We are certainly competing hard and have plans based on how we think Black Friday will unfold but it is very hard to estimate. Retailers who believe the pattern is certain are guessing,” Walden said.
