Black Friday 2025 lands on 28 November but, nowadays, the mega-sale event isn’t just limited to a 24-hour period. Plenty of major retailers have already launched their Black Friday sales this year, and we’ve spotted bargains on myriad tried-and-tested products, as you’ll discover in our Black Friday guides.
If you’ve been holding off from tackling your Christmas gifts shopping list or crossing off a big-ticket item from your wishlist, you’re not the only one. Many shoppers wait until the November sales roll around before investing in laptop upgrades, luxury beauty and perfumes, sofas, mattresses and more, as the savings on offer can be substantial.
Now the wait is (mostly) over. Below, I’ve rounded up the Black Friday sales that you can shop right now, plus key dates to add to your diary. I’ll be updating this list as more sales are announced in the lead-up to Friday 28 November, so bookmark this page to stay up to date with all the latest news.
Before you get starry-eyed at a deal, always remember to shop. It may sound obvious, but so many retailers sell the same products, and they’ll all be competing for your money over the next couple of weeks, so a quick online search to make sure you’re getting the best price can go a long way. For more money-saving guidance this sales’ season, read my Black Friday shopping tips.
Follow live: Latest offers and news in our Black Friday 2025 liveblog
The Black Friday sales live right now
AO
Thousands of early deals are available and we’re expecting more to come. One of the best deals we’ve seen from AO so far is on this Samsung Galaxy S25 Ultra (was £949, now £899, Ao.com).
Argos
Find myriad discounts across tech, toys and appliances. Argos is promising its prices won’t get lower before Christmas, too. We’ve seen a great deal on one of our top-rated heated clothes airers (was £50, now £25, Argos.co.uk).
Boots
Save more than 50 per cent on electrical items, beauty and baby products. Boots is currently the best place to buy this Chanel coco mademoiselle eau de parfum spray (was £149, now £119.20, Boots.com). Check out our Boots Black Friday deals page for more offers, and visit our Boots discount code page for more ways to save.
Cult Beauty
The beauty retailer hasn’t launched its main Black Friday sale yet, however, you can get 20 per cent off almost everything using our exclusive Cult Beauty promo code until Sunday 30 November.
Currys
Currys is offering its ‘lowest ever price’ on thousands of products in its Black Friday sale, Currys has plenty of savings worth snapping up. Check out our guide to the best Currys Black Friday deals for all the best offers.
Dyson
Save up to £200 on vacuum cleaners, hair tools and fans in Dyson’s Black Friday sale, with more deals to come.
Halfords
There’s up to 50 per cent off cycling gear, tech and more across the retailer’s website.
John Lewis
Shop deals on tech, home appliances, beauty, fashion and more. If you find out an item is being sold for a lower price at certain competitors within seven days, John Lewis will refund you the difference under its “never knowingly undersold” policy. Check the John Lewis website for terms and conditions.
It’s worth noting that John Lewis also offers a longer warranty than many other retailers, with five-year guarantees on TVs, for example.
Lookfantastic
Get up to 25 per cent off selected makeup, skincare, hair products and more.
Panda London
The mattress brand is offering up to 30 per cent off its mattresses, pillows and bedding, all of which comes IndyBest approved. It’s worth noting that some third-party retailers have beaten its discounts, for example, its memory foam bamboo mattress topper is £118.96 at Panda London (was £139.95), but only £74 at Very (was £99, Very.co.uk).
Pets at Home
Save up to 50 per cent on selected products such as pet beds, coats, toys and more.
Secret Sales
This not-so-secret sale features up to 80 per cent off gifts, fashion, accessories, perfume and more.
Sephora
You can get up to 20 per cent off makeup, skincare, hair products and more.
Shark
Save up to £130 on vacuums, beauty products, air purifiers and more. Shark is one of our top-rated brands at IndyBest, but make sure you compare its prices with those at third-party sites before you buy.
Simba
Get free pillows, duvets and mattress protectors when you buy selected mattresses before Thursday 20 November. This includes one of our best mattresses of 2025, the Simba hybrid luxe mattress (£1,699, Simbasleep.com).
Smyths
Find discounts on a range of toys, such as Barbies, Hot Wheels and race cars.
The Entertainer
You can get up to 50 per cent off selected toys from brands such as Disney, Hot Wheels, Marvel and more.
Very
Thousands of deals on tech, video game consoles, perfume, fashion, household appliances and more. We’ve found a solid deal on this expert-approved Christmas tree (was £189.99, now £151.99, Very.co.uk).
Dates for your diary: when these retailers will launch Black Friday sales
- Amazon: The retail giant has announced that its Black Friday sale will start on on Thursday 20 November and run until Cyber Monday on 1 December. It’s promising to slash prices on more than a million products, including top brands like Ninja, PlayStation, Oral-B and more. See our Amazon Black Friday story for the best deals you can shop right now.
- Apple: We don’t know for sure when Apple’s offers will drop but, last year, the tech giant offered gift cards with purchases made from Black Friday to Cyber Monday. Buying a pair of AirPods 4 got you a £20 gift card; an iPad Air got you a £60 gift card; and the purchase of a 15in MacBook Air nabbed you a hefty £160 gift card. Although the tech giant doesn't tend to offer direct discounts on its products, we've rounded up the best Apple Black Friday deals at third-party retailers.
- Asos: Friday 28 November (Black Friday).
- Gymshark: Sunday 16 November at 4pm – up to 50 per cent off everything on site.
- Lego: Friday 28 November. To save right now, see our Lego discount code page.
- Waterstones: Friday 28 November.
Which retailers are boycotting Black Friday?
There are a few retailers who have chosen to opt out of the Black Friday and Cyber Monday sales.
Cosmetics company Lush confirmed to me that it wouldn’t be putting on a Black Friday sale. It usually puts on one sale a year, just after Christmas, so if you’re looking for discounted bath bombs that’s likely the best time to shop.
M&S also claims that it doesn’t take part in Black Friday sales, but it does run a sale throughout November. Take from that what you will. We’ve rounded up the best Black Friday alternative deals at M&S.
Furniture brand Sofology also isn’t putting on a Black Friday sale this year, choosing instead to focus on its environmental initiative, which it’s calling Green Friday. It does have some good offers available in its general sale, though – see our best Black Friday sofa deals for full information.
The Ordinary, another cosmetics brand, doesn’t officially take part in Black Friday but it does offer discounts throughout November in what it calls its “slowvember” sales. See our guide to the best deals from The Ordinary.
Want more ways to save? Check out our dedicated deals section
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