Fasten your seatbelts and return your seats to the upright position - Black Friday deals are poised to land in the UK.
The biggest event on the shopping calendar is on the horizon. Every year it gets bigger and bolder with deeper discounts to scoop as more and more retailers clamouring to hop onto the bargain bandwagon.
Whether you’ve been waiting to pounce on a discounted big ticket item or you’re looking to bag a bargain for gifting or as a little self treat, Black Friday is the ultimate shopping event you won’t want to miss.
When is Black Friday?
Given we don’t celebrate Thanksgiving on these shores, there can be confusion over when exactly Black Friday takes place. The actual date moves every year, as it takes place on the last Friday of November.
In 2025, this means Black Friday will take place from November 28.
Are there early deals ahead of the main sale?
With retailers battling against each other for your precious Pound Sterling, and all with plenty of stock to offload, we expect price-cutting to take place even earlier this year, typically from early November.
What retailers have the best Black Friday discounts?
Most retailers will offer site-wide discounts online while others will have a dedicated section to help you shop with ease. Expect a deluge of deals from the likes of Amazon, Anthropologie, Currys, John Lewis, Samsung, Apple, Dyson, Very, Wayfair, Urban Outfitters amongst others.
If you’re hoping luxury for less? Big designers and brands are taking a piece of the Black Friday sales action: think Harrods, Selfridges, Harvey Nichols, Liberty London, Net-A-Porter and more.
Why you can trust ES Best’s Black Friday coverage
With nearly a decade of Black Friday events under our collective belt, Standard Shopping has Black Friday by the scruff of its neck. We’ve been shouting about the annual sales extravaganza for years now, allowing our readers to get ahead of the festive shopping season while bagging savvy bargains.
We consider everything from price and warranty to quality, because we’d hate to see you waste your hard-earned cash, especially in times like these.
But fret not, because we’re not about listing every single bargain imaginable. Every Black Friday, we bring you the best bargains on products that our team has reviewed over the years. We’re selective in our offering, which means we’ll only alert you to the best possible deals on truly coveted items. Trust us, and you won’t miss a beat.
While the sales are still a way off yet, we’ve found some juicy deals to whet your appetite now. Add them to your online basket or stick on them a digital wishlist so you’re ready to strike as soon as the price drops.
Shop below
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Ninja Foodi PossibleCooker
Though this looks like your classic slow cooker, Ninja’s Foodi actually boasts seven other functions including steaming, braising and baking.
Was: £149.99
Buy now £139.00, Amazon
Aligne Ivy Puff Sleeve Satin Mini Dress
'Tis the season to stuff your wardrobe with options for the festive parties ahead. With puff sleeves and an on-script colour, this mini is ready to party.
Was: £145
Buy now £74.49, Aligne
Ninja Foodi StaySharp Knife Block with Integrated Sharpener Deluxe 6-Piece Set
Available in 5, 6 and 12-piece sets (the largest set includes six additional steak knives), the Ninja StaySharp Knife Block is a brilliant kitchen accessory investment if you’re not the type of home chef that switches between multiple different brands and types of knives depending on your mood, or what you’re cooking.
The StaySharp Knife Block streamlines the home kitchen experience tenfold and is a value-for-money investment in owning consistently sharp knives – without the need to purchase an additional, likely cumbersome and fiddly v-groove knife sharpener.
The included knife set, no matter which option you go for, consists of a selection of elegant, perfectly weighted, and brilliantly designed 22-degree blades. Equipped with delightful ergonomic handles, they have the look and feel of a professional set at a fraction of the cost.
Was: £179.99
Buy now £149.99, Amazon
Apple 2025 MacBook Air 15-inch Laptop with M4 chip
It’s rare to see discounts on Apple’s latest MacBook Air. But, naturally, Amazon Prime Day is an exception. Right now, there’s over £150 off this 2025 version.
Was £1,199
Buy now £1079.97, Amazon
WHISTLES Trench-Detail Long-Sleeve Stretch-Woven Jumpsuit
A jumpsuit with a berry nice twist, Whistles' design borrows trench-coat stylings to make this piece feel fresh and very now.
Find it in sizes 6 - 18.
Was: £179
Buy now £143.20, Selfridges
Maison Margiela Autumn Vibes Eau de Toilette 30ml
What better time to invest in a new season fragrance than when it's on sale? Maison Margiela has autumn notes all wrapped up in this EDT: think top notes of pink pepper and coriander giving way to carrot, nutmeg and frankincense at the heart and calming woody notes at the base.
Was: £62
Buy now £43.00, Lookfantastic
Ultra Violette Vi’s Glam Squad 250ml
Summer may be over but good SPF practices are forever. Besides, you'll need to top up before your winter sun holiday. Ultra Violette's gift set has the goods in the bag.
Was: £84
Buy now £63.00, Cult Beauty
Philips 5000 Series NA555/09 Dual Basket Steam Air Fryer, Brushed Steel
Philips' fryer not only offers two roomy side-by-side baskets (one 6L and one 3L) to cook different ingredients at varying temperatures, but the larger of the two can also handle steam cooking.
Proving air frying need not only be reserved for making guilty pleasures like chips and chicken wings that much more saintly, the steam cook addition is ideal for health-conscious diners, keeping the inside succulent while crisping up the exterior of various ingredients. Use it for fish, veggies, dumplings - even cookies! - knowing you're preserving up to 87 per cent more nutrients than boiling.
The best part? The larger basket comes with steam cleaning, so there’s no need to scrub away at stubborn stains. We just wish this worked on the smaller basket too.
Was: £249.99
Buy now £189.00, Amazon
M&S Remi Table Lamp
Bring arty lighting into your home for less this autumn with M&S's Remi lamp. The statement design features a glazed base with fun, contemporary details.
Was: £79
Buy now £55.30, M&S
Oral-B iO9 Black Onyx Electric Toothbrush with Charging Travel Case
Ensure a gleaming pair of chops for 2024 and beyond with the gift of Oral-B's iO9 toothbrush. It offers seven modes to personalise your twice-daily brushing habits and once paired with the app, offers 3D tracking to ensure you're getting a dentist-level of clean. It comes with a charging travel case so you won't have to go without when you're away from home.
Was: £500
Buy now £200.00, Amazon
FAZEEK Striped Coupe Glasses, Set of 2
With party season incoming, now's the time to invest in cute glassware. These coupes are the sweetest, with a striped stem to add some style to your next toast.
Was: £88
Buy now £61.00, Anthropologie
Duux Threesixty 2 Smart Fan Heater
A machine with figurative firepower, the Duux ThreeSixty is a great smart heater designed to warm up small and medium-sized rooms quickly and efficiently.
Cylindrical in design, it uses a fan to cascade heat from the top, flooding the room with warmth to keep you in blissful toastiness. There's no worry about having it on while you're working or watching TV; it has a Quiet Mark accreditation, which means you'll barely notice it when it's on.
The Dutch-made device is a sturdy little thing that's available in a choice of white or grey, but still features a tip-over safety switch in case of accidental knocks, and auto shut-down in case it overheats. Control three heat settings on the unit or via a smartphone app.
We've found that using it for a few hours in the evening is enough to keep the room cosy all night long. A smart winter investment in more ways than one.
Was: £119.99
Buy now £80.00, Amazon
eufy L60 Robot Vacuum Cleaner
It's about time those robots started earning their keep. Robot vacs, once the future, are now here, ready and waiting to clean your floors with just a few simple commands. It uses laser navigation and edge cleaning to leave hard floors and carpets spick and span.
Buy now £189.99, Amazon
Dreo 16 Inch Electric Heater for Home
It's not everyday that you'd consider a heater stylish, but Dreo's design in black and gold manages it. It may look like a speaker, but the ceramic unit offers 70° oscillation for its three modes and speeds. Oh, and it spreads heat without making a din: expect an operating level of just 34dBs.
Was: £74.99
Buy now £63.74, Amazon
What is Black Friday?
Coined after the colour of the traffic-choked streets that surrounded Philadelphia back in the 60s when the shopping phenomenon first took place, Black Friday occurs the day after the US celebrates Thanksgiving.
Retailers would take advantage of families being together and throw huge sales. Handily, it was timed just before Christmas to allow customers to pick up a bargain to place under the tree.
Over the years, the Black Friday event has travelled across the Atlantic, and they’re now well established fixtures in the UK’s shopping calendar.
When is Cyber Monday?
While Black Friday initially began as one day of mega discounts, it has snowballed into an entire weekend of offers, culminating in Cyber Monday - this year that’s December 1.
This is the day typically reserved for tech products: think laptops, home entertainment, home security, smartwatches, TVs, tablets, mobile handsets, cameras - if it’s got a battery or a plug, it’ll probably be on discount.
If you’ve been pondering a big tech purchase it’s worth hanging on for Cyber Monday as there can be incredible offers flying around - as long as stock is still available, of course.
What were the best deals from 2024, and can we expect these again?
As your destination for all things shopping, the best place to spot deals will be right here on Standard Shopping. We will have dedicated roundups per top retailer and category type (Fashion, Beauty, Home & Garden, Tech, Christmas gifting, and more).
As well as discounts, some retailers like to chuck perks like gift cards and extra accessories into the mix. If you’re looking to cut the cost of Christmas, or save on future birthdays and parties, Black Friday is the one shopping event you simply cannot afford to miss.
