A quirky new job advert is offering to pay three people £2,000 each to go vegan for a month as part of a new health trial.
Research agency, VeganLiftz, said it's after three meat-lovers who are willing to eat a completely vegan diet for one month, in a bid to highlight the health and fitness benefits of a plant-based diet.
Candidates must be from either Newcastle, Glasgow, Birmingham, Liverpool or London, and will be required to keep a detailed health journal documenting their experience for an online case study.
The platform said it will use the three candidates' experiences of going vegan for 30 days to demonstrate how going vegan can impact health and fitness, and what drawbacks there are, if any.
The aim is to provide real-life accounts of a plant-based diet that members of the public can relate to and learn from.
Self-professed meat-lovers who are interested in applying to the job, can do so online, here.
The successful candidates will each be given a vegan diet plan for the duration of the month and must complete a remote health and fitness check both before and after, with pictures of themselves to demonstrate any changes.
It said ideally, the trial will start in September.
The plant-based diet is the only change in lifestyle permitted for the study - the meat-lovers must go about their everyday life as normal outside of what they’re eating and drinking.
Applicants must be aged 18 to 60 years old, have no underlying health conditions, such as diabetes, obesity, or hyperthyroidism, and have had a meat-based diet for at least a year.
Jason Hughes, founder of VeganLiftz.com, said: "Our main aim at VeganLiftz.com is to debunk any myths out there around veganism and help our community educate themselves on a plant-based lifestyle.
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"As such, we are always looking to demonstrate the real-life affects being vegan has on a person’s health and fitness - it’s important to us that the case studies we produce from our latest recruits are honest, relatable and informative, and both negatives and positives are reported on so people can make an informed decision on whether veganism is right for them, and how best to implement it.
"We’re super excited to hire our three carnivores and to see the results of the study! To get maximum results, we think it’s important to hire people who have previously eaten a lot of meat and so our research into the top meat-loving cities in the UK came in handy here. If this sounds like you and you’re looking to try something new and transform your lifestyle, please apply now!"
