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The Guardian - UK
The Guardian - UK
Business
Monkey

Bizarre magazine: not to be sniffed at

Bizarre
A Bizarre twist for the Dennis Publishing magazine

Bizarre by name, bizarre by nature. Press Gazette reports that the April issue of the classy Dennis Publishing lads' mag Bizarre will feature a special "scratch 'n' sniff" cover. In a bid to boost sales (the latest ABCs put Bizarre's monthly sales at just over 24,000 copies), model Natalie Blair will be wearing a pair of knickers that, when scratched, will exude the aroma of latex rubber. Publisher Russell Blackman proudly boasts: "As every magazine editor is acutely aware, it is an increasingly competitive market and all brands need to work harder than ever to make their voices heard." Indeed, and smelt as well. All we can say is that Monkey will be keeping his nose – and fingers – to himself.

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