A free webinar is taking place next month aimed at helping Birmingham companies take control of their public relations.
Birmingham Publicity Association has teamed up with city PR agency East Village to run the event which is targeted at creative and media professionals.
Organisers say the 'lunch and learn' session will talk through the importance of having a PR strategy, how to create engaging content such as press releases and blog posts and maximising interview opportunities.
East Village founder Tara Tomes and account director Hattie D'Souza will lead the webinar and explain how PR can be used to boost awareness of a company's operations and support revenue growth.
Ms D'Souza said: "The pandemic has turned us into more conscious consumers than ever before and we're now sold on the people behind the brand as much as the products they offer.
"Forming a narrative and telling it well is what PR is all about but business owners and brands still believe that communication support is expensive, exclusive or exhausting.
"We hope this session just proves that it really doesn't have to be."
This event is part of Birmingham Publicity Association's regular series of webinars since moving online due to the pandemic.
- Do It For The Story: Powering Up Your PR and Content Creation takes place on April 21 from 1pm to 2pm - click through here for more details and to book
