Trinity Mirror has launched the first of a planned ten mobile websites to enable readers to access content from its regional newspaper titles on 3G and WAP phones.
The Birmingham Post mobile site went live this week to coincide with a relaunch of the newspaper as a new business-focused compact and the adoption of a web-first publishing strategy.
The move follows the launch of a mobile site for Trinity's Daily Mirror national newspaper title last week.
The new mobile site claims to offer a personable news service, allowing users to select the categories most important to them and to build their own homepage.
This move is the latest development of Trinity's Birmingham-based titles.
The Post and sister papers, Birmingham Mail and Sunday Mercury are making 65 editorial staff redundant as part of a move into a new newsroom and will use a more streamlined, online-focused publishing system.
A further 10 of Trinity's regional titles are expected to get their own mobile sites in the coming months.
"Each of these [mobile] brands will have a print title, a companion website and a mobile site, which is further proof that we are a growing multiplatform media business," said Rick Gleave, head of Trinity Mirror interactive and mobile.
