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Birmingham Post
Birmingham Post
Business
Carl Jackson

Birmingham golf course Hilltop plans major expansion to revive fortunes

A golf course in Birmingham is set to have a major overhaul which will include a new driving range and footgolf facility.

Hilltop, in Handsworth Wood, is planning the expansion in a bid to revive its fortunes as it needs to double business just to break even.

A new planning application has been lodged with Birmingham City Council for the project which will address concerns over its "cramped" 18-hole course, safety issues and poor membership numbers.

The company which runs it, Mytime Active, said a radical approach was needed to sustain the course and revive its fortunes.

Among the proposals is a new nine-hole, par-three course and a 22-bay floodlit driving range which would include teaching aids such as computer and video analysis.

Hilltop is also hoping to tap into the emerging game of footgolf where people kick footballs around a course into larger cups at the end.

Further improvements include re-profiling the existing 18-hole course to make it "more interesting and exciting, easier to walk and better for drainage", according to document submitted in support of the planning application.

Other facets of the project will be a new putting course and relocation of the car park.

A planning statement from consultancy Landor said: "Mytime Active has identified an opportunity to develop a golf academy at Hilltop Golf Club that would be of great benefit to the local area.

"The existing 18-hole golf course is failing due to its design, location, competition from other golf courses as well as competition from other leisure activities.

"A more family friendly learning/teaching academy development is proposed to be far more competitive and enjoyable to the public.

"Presently Hilltop Golf Course is under-subscribed and has only 30 active members. In the last 12 months, there were approximately 17,000 rounds played at the course.

"To break even and stay viable the club needs 35,000 rounds.

"The viability of the course and its long-term future is bleak and a radical approach is required in order to attract more players and members."

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