A Birmingham entrepreneur who founded a vegan beauty products company for people with textured and afro hair has secured a £50,000 investment on hit BBC show Dragons' Den.
Kameese Davis appeared on tonight's edition of the show to pitch for backing for her company Nylah's Naturals.
She was inspired to launch the business by her daughter Nylah who has eczema and is sensitive to a lot of hair care products available on the market.
Viewers saw an emotional Ms Davis pitch the business and outline her plans to expand the range as she strives to secure a high street listing with Superdrug.
The mum of two asked for £50,000 in exchange for a 20 per stake in the company which manufactures all of the products in the UK.
After receiving some positive feedback from the dragons but failing to secure an offer from four of them, she agreed a deal for all of the money in exchange for a 40 per cent stake in the business with Sara Davies.
The founder of craft products supplier Crafter's Companion then said she would drop that down to 30 per cent if she received her investment back within the first 18 months.
Ms Davis, who previously worked as a careers adviser and development trainer, told BusinessLive: "I founded the company in 2013 but did not launch it until 2018.
"I spent five years in the lab, researching black hair needs, the market and raw materials that were best able to meet my requirements.
"I excluded more than 2,000 ingredients from my formulations which challenged my chemist to think outside of the box.
"I was determined to create products that were clean and effective and this took some time. For me, Nylah's Naturals has always been personal.
"I started it as a way to show my love and care for my daughter by creating a line of products that cater to her hair and highlight her natural beauty."
She added: "My experience on Dragons' Den was very intense and it has definitely helped strengthen my resilience, belief in my brand and my mission.
"Pitching to investors is always a tense experience but in the den there is an added pressure of knowing that your pitch will be viewed by millions which can cause emotions to run high.
"Being an entrepreneur is not an easy task and knowing that the odds of securing investment are not on your side adds additional pressure."
