Frozen food specialist Birds Eye has launched three new Chicken-Free Big Pieces as part of its popular Green Cuisine range.
Using the same popular coating as the brand's non-plant varieties - the new products may even tempt the most faithful meat-eaters.
New chicken-free burgers and both Crispy and Southern Fried Grills have been added to the frozen giant’s plant-based line-up.
Plant-based ‘chicken’ is made from a nutritious and tasty meat substitute, wheat protein, which is low in saturated fat and a great source of fibre.
Jess Ali, marketing manager at Birds Eye, said: “Our chicken products have pride of place in many households across the UK, so it was no surprise that the Chicken-Free additions to our Green Cuisine range were so popular at launch last year.
"With families continuing to cut down on meat, we wanted to continue offering great tasting vegan alternatives of our most popular chicken products.
"Meat-free doesn’t have to mean flavour-free, so we are using our most popular coatings to ensure a consistent taste that families know and love."
The Birds Eye Green Cuisine Chicken-Free Southern Fried Grill is already available in Tesco, while the Chicken-Free Crispy Grill and the Chicken-Free Burger will launch from mid-May in Tesco, Asda, Sainsbury’s and Morrisons.
