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Birmingham Post
Birmingham Post
Business
Jon Robinson

Billionaire Issa brothers plot major Leon expansion across the UK

Fast-food brand Leon, which was acquired by the billionaire Issa brothers for £100m in May 2021, has announced a major expansion across the UK.

The company is to double the number of its self-serve coffee kiosks to over 200 before the end of January.

More than 100 self-serve coffee kiosks will launch in Asda, while another four kiosks will launch at EG service stations before the end of the year. Both Asda and EG Group are owned by the Issa brothers and TDR Capital.

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Leon currently has 65 coffee-to-go kiosks in EG’s stores on its forecourts and 33 in Asda.

Managing director Glenn Edwards said: "Today’s announcement marks another milestone in our expansion programme – and shows how LEON’s coffee is fast becoming a favourite with coffee drinkers across the UK.

"We continue to invest and innovate, with the intention to make LEON more accessible to more customers.

"Whether in our drive-thrus, restaurants, self-serve or through our grocery offer, we continue to make it easier for everybody to eat well, live well and be kind to the planet."

Alongside the rollout, Leon has started selling grocery coffee beans and grounds in 385 Asda stores.

At the end of last year, EG Group unveiled an investment plan to continue opening more Leon restaurants and creating additional jobs over the next few years.

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