Billboard gets a poor reception

Digital UK's efforts to warn the good people of Whitehaven of the impending analogue TV switch-off did not go down well with everyone. Residents overlooking the Cumbrian town's rather attractive harbour were less than impressed to have their view spoiled by a giant billboard featuring Digit Al and a countdown clock to switchover. Verbal agreement was obtained with the council but formal planning permission was not received until after it had gone up. Our man at Digital UK describes it as a "low-level hoo-ha." Or, more accurately, a storm in a set-top box.