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The Guardian - AU
The Guardian - AU
National
Elle Hunt

Bill Shorten's election day sausage gaffe a snag for Labor as social media roasts technique

Party leaders cast their ballots in Australian federal election

At a time when everyone’s a paparazzo, kitted out not only with a high-res camera but their own distribution platform, no one must approach eating with more trepidation than politicians.

But in Australia, where the act of voting is intrinsically linked to the consumption of meat products in bread, it’s a hard photo op to avoid – and an even more difficult one to avoid fudging.

On the morning of election day, the Labor leader, Bill Shorten, was snapped tucking into a sausage sandwich – a fixture of the polling booth – at Strathfield North public school in western Sydney.

The cylindrical roll came with a side of Catch-22, and probably onions. Eat it lengthways, like everyone does, and create a rod for your own back for the waiting throngs on social media – viz this image of the New Zealand prime minister, John Key.

But eat it any other way and risk being painted as a politician so image conscious, out of touch or, frankly, weird that the simple consumption of food poses a problem.

Shorten went for the latter, holding the roll at each end and ploughing into it front teeth first in the style of a tenacious hamster.

The media and Twitter seized on his approach.

The Sydney Morning Herald reported that the Labor leader later turned away from cameras to “grapple with the snag”, which it construed as evidence of his regretting the decision to tackle the sandwich at all.

Because it is not only Shorten who must suffer from this inevitable misjudgment. One “culinary gaffe”, as the Daily Telegraph titled the genre, only serves to resurrect the others: it hailed Shorten’s “own Ed Miliband bacon sandwich moment”.

The former British Labour party leader’s own documented struggle to consume wheat and animal protein products simultaneously has its own Wikipedia page, which describes it as “the source of sustained commentary in 2014 and 2015”.

At least Bill knows where the bar is set.

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