A business that counts cycling greats such as Sir Bradley Wiggins, Chris Boardman and Jason Roy amongst its famous customers has opened a new store in Bristol.
Ribble is one of the oldest cycling businesses in the world and many famous British cycling legends have ridden its bikes during their careers, including Sir Clive Woodward, Sean Yates and Brian Robinson.
The new experiential Ribble Cycles showroom in The Mall at Cribbs Causeway blends 'digital with physical' to offer a fully immersive customer experience.
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The showroom will also host events, seminars, screenings, product evenings, ride-outs and more in the coming months.
David Stacey, Commercial Director of Ribble Cycles, said: “Opening our showroom doors in Bristol’s ever-popular Mall at Cribbs Causeway is such an exciting statement for the brand and testament to the success of our retail strategy and portfolio roll-out plan.
“Bristol and the South West have such a strong cycling legacy and heritage that aligns perfectly with our brand vision and strong existing regional consumer base - all prime considerations when opening a state-of-the-art showroom.”
David says the new 1500sq ft showroom has been designed to enhance the customers’ bike-buying journey at every stage and it will showcase more than 25 bikes from its award-winning range.
“Our digital-based POS, combined with interactive screens and video wall, will offer a fully immersive experience.
“Customers have the ability to fully personalise and customise their bikes using our BikeBuilder and CustomColour tools – providing them with the scope to create a bespoke bike and riding experience aligned to their individual riding needs.”
The new store will open seven days a week.
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