Based in Preston, Ribble has been in business since 1897. What makes the firm so special is its BikeBuilder feature. This means you can select from a stock of more than 20,000 products to create your dream cycle. Ribble then builds it and sends it to you. But most of us are paralysed by too much choice – which is where the R872 comes in. It’s Ribble’s most popular road bike. For this summer it’s been made stiffer with updated tube profiles and advanced carbon layups. It has been technically engineered to optimise power transfer, meaning less energy is lost through frame flex, and the shorter wheel base keeps handling precise and agile. It features Ultegra gearing and responsive Vision BOTW SE wheels. The only decision you have to make is the colour: black or silver? (ribblecycles.co.uk)
Price: £1,249
Frame: carbon
Gears: Shimano Ultegra
Wheels: BOTW SE Vision
Email Martin at martin.love@observer.co.uk or follow him on Twitter @MartinLove166
