Accommodating over 300 brands has been achieved along with an easy-to-navigate floor plan in revamping Beauty Galeria at Central Lardprao's Floor 1. Under Central Retail, Central Department Store celebrated its reopening last Thursday and welcomed shoppers to explore the 4,000m² retail space.
From A to Z, the beauty brands range from Aesop, Burberry and Clarins to Tom Ford, The History of Whoo and Yves Saint Laurent Beauté. Newcomers to the Beauty Galeria include Charlotte Tilbury, Gucci Beauty, Augustinus Bader, Dolce&Gabbana Beauty, Diptyque, Suqqu and By Terry.
Despite housing many cosmetic and fragrance labels, the new layout emphasises openness and flow while allowing each brand to express its identity through different retail concepts, new counter designs, as well as engaging technologies and services.
Yves Saint Laurent Beauté Thailand, for instance, gave its counter a marble makeover with gold and silver stripe lines that previously permeated the interior design of Saint Laurent boutiques. At the skincare zone, the YSL Urban Skin Check is a quick five-minute diagnosis to tailor a suitable skincare routine.
Scanning the face to assess mood is an activity at Shiseido Alive counter, designed under the Japanese Digital Garden concept. The assessment ends with a mood-resetting and calming green floral scent of award-winning Ultimune Power Infusing Concentrate.
La Mer's counter is distinguished by furniture in emblematic green and an interior design accented by gold, in reference to the signature skincare ingredient, Miracle Broth, derived from a fermentation process involving light and sound energy to enhance the activity of sea kelp and other ingredients.
As the flagship store in New York, Fresh's retail space features a kitchen table displaying bestsellers and new products such as Rose Deep Hydration Face Cream, and a gifting service that reflects on the brand's origin in firstly offering hand-wrapped oval soaps.
Dolce&Gabbana Beauty welcomes cosmetics lovers to its La Casa, or home, decorated with gold, lace, damasco, animalier and maiolica motifs that also appear on product packaging. Four new caps featuring a rose print, sacred hearts, polka-dots or red and gold adornment are now available to personalise The Only One Lipstick.
Adapting to the new normal, virtual make-up trials are on offer at Clé de Peau Beauté counter. Face masks, hence, need not be taken off when choosing a flattering shade or make-up look.
Kiehl's flagship store stands out with eco-conscious retail design and furniture made from wood, certified by the Forest Stewardship Council. Under the Future Made Better campaign, the American brand aims to reduce environmental impact through responsible formulas with renewable ingredients and sustainable packaging, while improving materials used in stores.
