The Big Ten Conference announced a social justice campaign to kickoff the football season known as ‘United As One.’ The Big Ten talks about this initiative on the website and all the different social justice awareness campaigns that each school has.
Big Ten Commissioner Kevin Warren stated, “All things are possible in the Big Ten when we unite as one. I am humbled and deeply appreciative of how our 14 member institutions have communicated, collaborated, and committed to develop a conference-wide campaign focused on creating equality and equity in our society.”
Big Ten Conference Associate Director of Branding Chris Althoff created the ‘United As One’ icon. The design in the tweet below, is a word cloud in the shape of the number one in the Big Ten logo. The ‘United As One’ campaign is one of several conference-wide Equality Coalition initiatives dedicated to constructively and collectively recognizing and eliminating racism and hate in our society by creating resources for inclusion, empowerment and accountability. The Equality Coalition was established in 2020 by the Big Ten with 227 members from all 14 institutions.
Michigan State has elected to wear ‘Black Lives Matter’ stickers on the helmets for this weekend’s game against Rutgers.
Empower. Action. Equality. #UnitedAsOne
Read more at https://t.co/xMmsxWOrxa pic.twitter.com/2RTJOJpgsE
— Big Ten Conference (@bigten) October 23, 2020
