Advertising software developer Bidstack wants to revolutionize the NFL, and they’re using VR game simulation tech to do it. Bidstack is teaming up with Status Pro, makers of Meta Quest‘s NFL Pro Era, and the Washington Commanders to change how NFL pros and fans connect using the VR sports game’s virtual stadiums.
“As a 1:1 simulation of the real-world NFL product, NFL Pro Era provides fans with first-person, immersive access to the league and their favorite teams,” Alex Nunez, head of Bidstack’s Sports division, said in a statement. “Together with StatusPRO and the Commanders, we see an opportunity to intensify those bonds through an innovative application of tech that will unlock a new marketing channel for NFL clubs to communicate with their next-gen fanbases while at the same time increase the volume, value and reach of their traditional corporate sponsorship templates.”
During the upcoming NFL season, NFL Pro Era will use Bidstack Sports’ technology to display custom content on the virtual stadiums’ billboards, which the duo says will be the first step in “unlocking new frontiers of engagement.” The idea is that football clubs can personalize the material they show their fans in virtual stadiums to better reflect their relationships with fans and improve those relationships as well.
“We are thrilled to partner with both Bidstack Sports and Status Pro, creators of NFL Pro Era, as they introduce a truly innovative, first-of-its-kind technology to our fans,” Anthony Cangelosi, Washington Commanders vice president of partnership sales, said. “As the first-ever NFL club to use this technology, we look forward to creating new and exciting value for our partners through cross-world sponsorship packages and bringing unique experiences to our fans in the virtual space.”
Written by Josh Broadwell on behalf of GLHF
