Joe Biden has launched a small digital ad campaign targeting people in areas who are heavily impacted by climate change, according to his campaign.
Why it matters: Climate is playing a substantial role in the Democratic primary fight. Several candidates have released wide-ranging plans and polling suggests that Democratic voters are prioritizing the issue.
The big picture: Biden's climate-focused campaign ads follow his newly unveiled climate and energy platform.
His proposal — which praised the Green New Deal — has eased the criticism from activists who went on the attack weeks ago when an adviser indicated that Biden planned to seek a "middle ground" on the topic.
Details: The 3-pronged digital ad campaign, which launched on Thursday, is running on Facebook, Instagram, Google Search and YouTube.
- At this point, the campaign is very small — only about 4-figures in spend. It is highly targeted to a very specific audience.
- The campaign will first engage voters in key early states like Iowa, New Hampshire, South Carolina and Nevada who express interest in climate change.
- It will also target voters in the key states who live in areas vulnerable to the effects of climate change, including coastal residents in South Carolina and Florida.
- The ad campaign features new videos of the former vice president sharing a personal story about the conservation of Cape Henlopen State Park in his home state of Delaware.
Go deeper: Joe Biden releases climate change plan for 2020
Editor's note: The article has been corrected to indicate the ad campaign launched on Thursday, not Monday.
