Ahead of New Year’s, some folks have taken to the Beyond The Valley (BTV) music festival to usher in 2026. And while the music festival is known for its doof doof music and doof sticks, punters have been left divided (and confused) over one activity: the Beyond The Valley run club.
For this year’s shindig, Beyond The Valley teamed up with sporting goods brand Salomon for its first-ever festival run club.
The run club events included a Run to the Valley — which took place Saturday, December 6, and Saturday, December 13 — and Run The Valley — which took place during the festival, on Monday, December 29, Tuesday, December 30 and Wednesday, December 31.
Salomon ANZ’s head of marketing, Briony Kent, said the BTV run club aimed to bring festivalgoers together as well as introduce a “new crowd to the Salomon universe”.
“Performance, innovation and community are at the core of who we are, so this collaboration couldn’t be a better fit. We’re excited to bring that energy to the festival with run sessions that bring people together and introduce a whole new crowd to the Salomon universe,” Kent said, per Mumbrella.
Judging by a post shared by BTV’s official account, it looks like a bunch of punters were down with a jog and sprint ahead of the festivities.
However, some folks loathed the idea of participating in a run club during a festival, with many stating the idea of running after dancing in scorching heat (alongside the BTV tornado) is “cooked”.
“Cool idea, but if you’re dancing all day for four days, surely you don’t need the run as well,” one punter commented.
“I couldn’t think of anything worse at a festy,” another wrote.
“What the hell,” commented a third.
Viral TikToker James Joblin (@james.joblin) made a video expressing his thoughts about the BTV run club, sharing that the participants are a “different breed”.
“I just found out that there was a run club at BTV [Beyond the Valley] this morning. I’m still stuck on the fact that people paid money to go to a festival in a desert with no water, no signal, no showers, no beds,” Joblin began.
“Now people are getting up at the crack of dawn and going for a fucking run after drinking all night in 35°C heat? You guys are fucking wicked.
“Good on ya, but fuck me, couldn’t be me.”
Shortly after posting his video — which has now garnered more than 596.6K views — punters flocked to the comments, sharing their confusion with a music festival run club.
“LITERALLY HOW DO THEY HAVE ENERGY FOR A RUN CLUB?” one fan commented.
“This is terrifying news,” another penned.
“You couldn’t PAY me to do that. Could not be me, I’ll sit here under my aircon with KFC, thank you very muchly,” a third joked.
Honestly, it was only a matter of time before run clubs made its way into the festival scene. In 2024, folks were using run clubs to find dates, as well as expand their friend groups.
Heck, running has become so popular that, according to YouGov, 70 per cent of Aussies say they would travel domestically to either spectate or compete in a sporting event, with ‘race-cations’ on the rise.
Personally, I wouldn’t participate in the run club, but I would gladly support the punters by shaking bundah at the Downtown BTV.
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