Instead of green, blue symbolises Biotherm's eco-conscious spirit, particularly in preserving aquatic and marine life.
Its Blue Beauty philosophy encompasses renewable ingredients, formulas that respect the ocean, sustainable design solutions and ocean conservation.
Embodying this philosophy, the new Cera Repair Barrier Cream is of 94% natural origin and a 90% biogradable product in eco-designed packaging.
The French brand employs sustainable biotech processes in transforming water micro-organisms into active ingredients, which are combined with other skincare ingredients.
This approach dates back to the early 1950s, when biochemist Jeanine Marrisal discovered thermal plankton's bioaffinity and benefits to the skin. She called it Biologie Thermale, whose word blend became the brand name Biotherm in 1952.
Originally sourced from thermal springs in the French Pyrenées, Life Plankton is reproduced through a unique biofermentation method called Fermogénèse in a biotech facility in Tours, France. Under the name vitreoscilla ferment, it is featured in all of the brand's skincare products.
In 2006, Biotherm and Stanford University showed that the Life Plankton uniquely strengthens and protects the skin's natural defenses.
The two organisations collaborated again in formulating the latest Cera Repair Barrier Cream, which features the signature Life Plankton probiotic fraction and bioceramides.
The product development was based on research, which decoded the mechanism involved in skin instability.
The body's largest organ, the skin is the first line of defence against viruses, bacteria, microbes, and toxins as well as environmental aggressors. A weakened rampart leads to the aggressors penetrating the skin more easily as well as an increase in water loss.
This is also due to decreased essential components such as ceramides, which represent 40% of the lipids surrounding cells in the skin's uppermost layer. Vital to its barrier function, ceramides help skin cells hold together, like a mortar between bricks, to form a protective shield.
Less able to retain moisture and protect itself, skin can become sensitive, and reactive, with fine lines and roughness among the consequences.
Biotherm and Stanford University studied this process and found that when under stress due to the loss of ceramides or dehydration, skin becomes stiffer and multiple mechano-receptors located below the surface are triggered leading to sensations of tightness and irritation.
The soothing and strengthening Cera Repair Barrier Cream replenishes the skin with bioceramides from wheat seed extract.
Sustainable traditional methods and modern technology are employed to cultivate the wheat, which is processed through green technology via a patented extraction and purification process.
The base of the cream is a mix of plant waxes and an Ecocert-compliant emulsifier of natural origin. Compared to classical emulsion, this patented second-skin technology promotes breathability, superior water retention, and protection against external aggressions.
Green chemistry processes further deliver an extremely light consistency, which can hold up to four times its weight in water. The resulting texture glides over the skin to create a protective and resistant film.
Biotherm acknowledges how products can end up in the natural environment and the various effects that they can have on our planet. Looking at the entire product life cycle, the brand designs its packaging with recycled and upcycled materials when possible, given the constraints of large-scale production.
In line with its Blue Beauty ethos, Cera Repair Barrier Cream's jar is made with 40% recycled glass, the cap made with up to 100% recycled plastic, and the outer packaging is 100% recyclable.
