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The Independent UK
The Independent UK
Lifestyle
Amber Raiken

Beyond Meat continues to experience a decline in sales and consumers

  • Beyond Meat reported significant financial difficulties in the second quarter of 2025, with a continued decline in sales and consumer numbers.
  • The company's net revenues dropped by 19 percent to $75 million, alongside a net loss of $29.2 million and an operating loss of $34.9 million.
  • CEO Ethan Brown expressed disappointment, citing ongoing softness in the plant-based meat category, particularly in US retail and international foodservice markets.
  • Analysts attribute the decline to US consumers favoring cheaper animal products and increasing concerns about processed foods, which has reduced demand for Beyond Meat's products.
  • In response, Beyond Meat is implementing cost-reduction measures, including laying off 44 employees in North America, expecting to save $5 million to $6 million in compensation expenses over the next year.

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