Beyoncé’s Cowboy Carter tour began on Monday in Los Angeles.
But hours before the singer’s first show, tickets had dropped to as low as $57.50 (£43) and thousands of seats seemed to be available through resale markets, NBC News reported.
On Wednesday afternoon, tickets were available for all six of Beyoncé's shows in London between June 5 and 16.
One person said on X (formerly Twitter) that they had found resale tickets for as low as $20 (£15). They compared this to one of the similarly priced, limited-edition Minecraft Movie Big Mac Meals from McDonald's.
Due to its low demand, @Beyonce's "Cowboy Carter Tour" tickets ($20) are now cheaper than a McDonald's Minecraft meal ($21.39). pic.twitter.com/I47rNmeDiD
— Pop Hub (@PopHubOfficial) April 23, 2025
Beyoncé’s 2023 Renaissance tour became the highest-grossing tour from a black artist in history. The singer recently became the first black female artist to win Best Country Album at the Grammys. She also won Best Album and Best Country Duo/Group Performance for her song II Most Wanted, featuring Miley Cyrus.
So why is Beyoncé, the most nominated artist in Grammy history, reportedly struggling to sell tickets for the Cowboy Carter tour?
Why are ticket sales so low for Beyoncé’s Cowboy Carter tour?
Beyoncé’s association with Diddy
Some people have suggested on social media that Beyoncé and her husband Jay-Z’s ties to Sean ‘Diddy’ Combs (aka Diddy) could have contributed to the low ticket sales.
Jay-Z and Diddy were accused in a civil suit of raping a 13-year-old girl at one of Diddy’s party in 2000. However, in February, the woman withdrew her legal action. Jay-Z is now suing her for defamation.
Diddy is about to face trial on charges of sex trafficking by force, transportation for purposes of prostitution, and racketeering. More than 120 people have accused the rapper of alleged sexual assault, rape and abuse across three decades.
“Beyoncé isn't worried about her fans not supporting her, but some close to her are concerned about how casual listeners may have responded to the association with Diddy,” a source told the Daily Mail. “Beyoncé and Jay-Z see him as a thing of the past, so it is irritating to some extent that being associated with him may have affected her ticket sales.”
High ticket prices
Others point to a simpler explanation: the tickets were too expensive.
It’s so funny that people are acting like the Cowboy Carter Tour not being sold out has anything to do with Beyoncé’s cultural relevance when it’s actually because the tickets cost a gajillion dollars
— Jackson (@feelingbonkers) April 30, 2025
Ticket prices increased globally by 23.3 per cent in 2023 to an eye-watering $130.81 (£98), according to data from Pollstar.
With live music increasingly unaffordable, 125 UK venues stopped hosting performances in 2023 — over half of them closed permanently, according to the Music Venues Trust.
