Beyoncé has officially cut ties with Sir Philip Green, revealing that her clothing line, Ivy Park, will no longer be sold at Topshop.
The US singer launched the athleisure clothing brand alongside the high street store back in 2016.
However in recent weeks, the star has ben pressured by fans to withdraw from the commercial partnership in response to the allegations against the 66-year-old businessman.
In October, the retail tycoon was named in Parliament as the person accused of inappropriate conduct, including sexual harassment, bullying and racial abuse.
In a statement released to the Mail Online, Beyoncé’s company, Parkwood Entertainment, announced that it is now the sole owner of Ivy Park.
Previously, the partnership with Topshop was equal with both companies reportedly owning 50 per cent each.
A spokesperson said: “After discussions of almost a year, Parkwood has acquired 100 percent of the Ivy Park brand.
“Topshop/Arcadia will fulfill the existing orders”.
The sum which Parkwood has acquired the remaining share of Ivy Park for has not been disclosed.
Following Green’s alleged misconduct, a number of activists called upon the performer to axe the successful collaboration.
Speaking to The Independent, broadcaster Jasmine Dotiwala explained why Beyoncé’s brand is at odds with Green’s alleged misconduct, which he strongly denies.
“Her brand is all about empowering women and marginalised communities, particularly speaking up for black community issues. Thus, the two don’t sit well.
“Brands should consider very carefully the reputation of those they get in bed with.”
Similarly, Yasmeen Hassan, of campaign group Equality Now, agrees, told The Sunday Times: “Beyoncé has put herself forward as a women’s rights activist. She and her team need to look closely at these allegations.”
Beyoncé isn’t the first high profile celebrity to cut ties with Green.
Earlier this week, Simon Cowell confirmed that the businessman has been forced out of his company, Syco Entertainment, in the wake of the scandal surrounding his use of non-disclosure agreements.
