Beyonce and Jay Z have been announced as the new faces of Tiffany - and Queen Bey looks a real gem as she shows off a $30m necklace to promote the brand.
In the first snaps from the lavish campaign the singer wears a 128.54 carat Tiffany Diamond around her neck while clad in a figure-hugging black dress reminiscent of Holly Golightly from the iconic film Breakfast at Tiffany's.
Beyonce, 39, stuns in the Audrey Hepburn-inspired pics showing off the impressive rock, of which she is only the fifth female to be granted permission to wear it.
The stunning yellow diamond, said to be worth a staggering $30m had previously only been worn by Hepburn herself as well as Mary Whitehouse, Lady Gaga and Wonder Woman actress Gal Gadot.
Despite the stars rocking the bling, the Carter's campaign is the first time the diamond has been featured in an advert.
Tiffany's campaign is called About Love and the couple told PEOPLE : "Love is the diamond that the jewelry and art decorate."
Beyonce's true love, Jay Z sports a rather dapper black suit in the shoot and looks proudly at his wife of 13 years, who dons an elegant up-do and black gloves looking every inch a movie star.
In another shot, the rapper can be seen tenderly stroking the Crazy In Love singer's face.
Showcasing why the couple have such appeal Tiffany will also release a short film featuring Beyonce singing Moon River to her husband.
Jay Z, now frequently referred to as the richest man in rap married Beyonce in 2008.
They share three children, Blue Ivy, nine, and twins Rumi and Sir, four.
Beyonce recently shared a touching tribute to her twins with Jay-Z on their fourth birthday.
To mark the occasion, the Halo singer wrote a message on her website.
The post simply stated: "What’s better than 1 gift... 2. Happy birthday Rumi & Sir" in white words against a black background.
But the pop star, who is famously private when it comes to her family life, chose not to share any new snaps of her little ones.
Rumi and Sir were born on June 13, 2017. A month later, Beyonce posted the first-ever photo of the newborns on social media.
Giving a rare interview to American Vogue a year later, Beyonce opened up about their traumatic birth
She revealed: "I was 218 pounds the day I gave birth to Rumi and Sir. I was swollen from toxemia and had been on bed rest for over a month.
"My health and my babies’ health were in danger, so I had an emergency C-section. We spent many weeks in the NICU.”
The star credits the experience with helping her appreciate her fuller figure after childbirth and says she is finally happy with her ‘real’ body.
"During my recovery, I gave myself self-love and self-care and I embraced being curvier. I accepted what my body wanted to be.
"To this day, my arms, shoulders, breasts and thighs are fuller. I have a little mommy pouch - and I’m in no rush to get rid of it. I think it’s real."
