North West-headquartered Betfred has extended its sponsorship deal with Super League through to the end of the 2023 season.
The company, which is based in Birchwood, near Warrington, first partnered with the league in 2017.
The extension means the overall partnership of seven years will equal the longest title deal in Super League history.
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Rhodri Jones, Super League chief commercial officer, said: "It’s great to be extending our successful partnership with Betfred. During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support. We look forward to continuing to work with them for the next two years.
"To have the support of someone like Fred who is so passionate about Super League and who shares our aspirations for its future is fantastic."
Fred Done, the founder of Betfred, added : " The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred and is why I had absolutely no hesitation in extending the Super League deal for at least a further two years."
