BETER, the award-winning provider of fast-betting content and data for esports and sports, has partnered with tier-one sportsbook supplier FIRST – Best in Sports.
As part of the deal, FIRST will integrate BETER’s flagship products, including the popular ESportsBattle tournaments and the long-running Setka Cup table tennis series, further enhancing its global sportsbook portfolio.
“The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences. FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek,” BETER CEO Gal Ehrlich said.
ESportsBattle and Setka Cup headline the BETER x FIRST partnership
Through this integration, FIRST will initially roll out ESportsBattle’s eFootball and eBasketball formats, alongside the Setka Cup.
These tournaments form part of BETER’s extensive portfolio, which spans over 700,000 events annually, complete with 24/7 live streaming, real-time data, and up to 50 betting markets per match.
“BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists. Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one,” FIRST CEO Tom Light said.
Both companies were recently recognized at the SBC Awards, with BETER winning the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.
BETER recently showcased its innovative esports and sports fast-betting portfolio at the SBC Summit Lisbon 2025. Beyond the virtual versions of traditional sports, the company also powers betting markets for mainstream esports titles like CS2, Dota 2, League of Legends, VALORANT, and Rocket League.
With this latest collaboration, BETER and FIRST are poised to deliver high-performance esports and sports betting content to partner operators across Latin America, Europe, and Africa, setting a new benchmark for competitive fast-betting entertainment.
