Sports betting brand Betano has entered into a strategic partnership with CreedRoomz, an emerging iGaming technology and live casino solutions provider.
The deal marks a major step in the ongoing efforts of the international sportsbook under Kaizen Gaming to enhance its online casino portfolio in tandem with its global expansion.
For CreedRoomz, the agreement represents a crucial milestone in expanding its footprint through one of the fastest-growing digital sports betting operators in the industry.
“We are incredibly excited to share our new collaboration with Betano. Partnering with a brand of Betano’s calibre is a testament to the quality and appeal of our live casino offering,” Hayk Tovmasyan, Head of Live Casino at CreedRoomz, said.
Betano boosts live casino product through CreedRoomz deal
With this new partnership, Betano players will gain access to CreedRoomz’s full suite of live casino titles, including popular classics such as blackjack, baccarat, and roulette, alongside innovative and exclusive games like Ritchie Wheel, Ritchie Fruits Roulette, and Ritchie Wheel Roulette.
The online casino integration aims to diversify the betting operator’s entertainment offering and deliver a richer experience for players in key regulated markets.
Both Betano and CreedRoomz view the partnership as a key move to strengthen their European online gambling presence. While Betano continues to expand globally, building visibility through major football sponsorships with UEFA, FIFA, and Aston Villa, CreedRoomz is honing its focus on regulated European markets, with Denmark identified as a priority.
“This collaboration is a key step in our continued European expansion, and we are particularly excited to enhance our footprint in key markets, especially Denmark. We share a common vision for delivering exceptional and entertaining experiences to players, and we are confident that our games will resonate strongly with the Betano audience,” Tovmasyan said.
CreedRoomz has been steadily evolving its live casino products to align with the latest market trends and player preferences. The company recently enhanced its Cashout Blackjack title, introducing new mechanics that allow players to gamble or skip when a side bet is won.
The integration between the two companies is already in progress, with CreedRoomz’s exclusive live casino titles set to launch on Betano’s platform in the coming weeks.
