Picture it now: you’ve trundled home after a long slog at your 9 to 5. After enduring the muggy, humid London underground with a stranger’s elbows uncomfortably close to your own, you’ve managed to make it back home to the comfort of your own boudoir. Waiting for you atop your perfectly made bed are a collection of almost frustratingly cute cuddly toys. You sigh contentedly. This is adulthood.
Though we’re not one to discriminate against the many, varied manufacturers of adorable stuffed animals and toys, there’s one particular brand that has triumphed above them all in recent years – the British-born cuddly toy retailer known as Jellycat.
Believe it or not, the Jellycat brand was launched way back in December of 1987. Though we can credit the rise of TikTok with the recent increased popularity. We understand that to some, the concept of owning cuddly toys as a fully-grown adult still seems a tad strange. Nevertheless, compilations and videos made by TikTokers posting their Jellycat collections have racked up over 480 million views on the platform. In reality, the odd ones out are those who haven’t gotten in on the craze.
The soaring popularity of Jellycats is not the first time that purchasing stuffed animals has become a global phenomenon amongst adults. In the mid-1990s, Ty’s Beanie Babies were collected and traded, the rarest ones sold for small fortunes later in life. In early 2020, cloudlike creatures known as Squishmallows, which are available in a wide range of shapes and sizes, dominated on popular social media platforms.
Yet Jellycat seems to have created a world of its own. The ultra-soft and often strangely proportioned anthropomorphic creatures and objects each have surprisingly unique personalities, which ensures there’s always an option for everyone.
Perhaps one of the biggest reasons as to why Jellycat toys have become so popular amongst adults – huggability and cuteness aside – is due to the fact that they can also serve as adorable, stylish pieces of home décor.
Whether you’re in the market for a pocket-sized self-soother for adults and children alike, or simply love the idea of matching a stylish Jellycat to your own home aesthetic– we’ve rounded up a selection of some of the best and brightest. Keep scrolling for a round-up of the sweetest Jellycats on the market right now.
Shop below.
Amuseables Sports Tennis Ball soft toy 9cm
According to Jellycat, sales for the newly launched Amuseables tennis ball toy increased by a whopping 820 per cent in the run-up to Wimbledon. As such, we’re urging tennis and cuddly toy enthusiasts scoop it up before they’re all gone.
Buy now £25.00, Selfridges
Amuseable Pink and White Marshmallows soft toy 9cm
Why buy just one, when you can purchase a set of two? These incredibly cute blushing marshmallows would look fantastic as decoration on either your bed or sofa. Keep one and gift the second to your BFF.
Buy now £25.00, Selfridges
Carniflore Priscilla Tea soft toy 29cm
Though Jellycats are known for their bashfully sweet creations, there’s also a huge fanbase for the ‘ugly’ designs. Indeed we’re huge fans of the pink-lipped and fluffy-haired plant creature known as Priscilla. She’s a great, plush option for houseplant enthusiasts without the greenest of fingers.
Buy now £25.00, Selfridges
Amuseable Slice Of Lime soft toy 25cm
Citrus-themed décor is increasingly popular this season. Why not buy-into the trend with this sweet yet sour little friend?
Buy now £33.00, Selfridges
Otto Sausage Dog soft toy 17cm
If you’re desperate for your very own Daschund, but owning a pet right now simply isn’t an option, we couldn’t think of a better substitute cuddly companion than Otto Sausage Dog.
Buy now £26.00, Selfridges
Amuseabean Kitty soft toy 10cm
This pocket-sized pal may look strangely proportioned, but the bean-like kitty certainly has our hearts. She makes a great self-soother for anxious adults who are constantly on the move.
Buy now £17.00, Selfridges
Huggady Hippopotamus Soft Toy
From Huggady Hippopotamus’ silky soft ears to his extra-large toes, this cuddly grape-hued companion is set to be a friend for life.
Buy now £28.00, John Lewis
Dexter dragon medium soft toy 50cm
An option for the lovers of all things fantasy and science-fiction, Dexter dragon is here to save the day. Though available in a vast range of colourways, we’re head over heels for the striking burgundy and teal combination.
Buy now £50.00, Selfridges
Alice Axolotl small soft toy 27cm
Axolotls are incredibly cute sea creatures that always seem to have a smile on their face, so it fits the bill that Alice looks like the happiest Axolotl to have ever lived. We’re adding her to our basket for those ludicrously fluffy fuchsia ears alone.
Buy now £18.00, Selfridges
Amuseable Sun Huge soft toy 36cm
This bright, beautiful and extra-large sun Jellycat serves as a couch cushion full of character. Pair it with the equally large moon plush for a matching sofa set.
Buy now £50.00, Selfridges
Crowning croaker soft toy 12cm
Need we promote this unbearably cute creature with another witty retort? She’s a frog princess – that alone ensures she’s worthy of your hard-earned cash.
Buy now £15.00, Selfridges
Amuseable Rainbow bag
Itching to buy your very own Jellycat but can’t quite rationalise the purchase due to their seemingly impractical nature? No more excuses for the Rainbow bag is here to answer all your prayers. Big enough to house your phone, wallet and keys – this technicolour pal is set to be your new daily companion.
Buy now £32.00, Selfridges
Birdling Mallard soft toy 10cm
Though this sweet Mallard is only 10cm tall, we think he’d make a fantastic piece of décor in any home. Likewise, he’d serve as a brilliant gift for parents and grandparents who collect small mallard figurines.
Buy now £14.00, Selfridges
Fleury Sunflower soft toy 39cm
Another decorative option for the artistically inclined, the Fleury Sunflower Jellycat is sure to brighten up any space.
Buy now £36.00, Selfridges
Amuseable Ramen 17cm
We told you, Jellycat truly has an option for everyone. Grab this scrumptious ramen toy before they’re all sold-out.
Buy now £35.00, Jellycat
Timmy Turtle soft toy 28cm
One of Jellycat’s newest launches, Timmy Turtle is wonderfully grumpy, and yet oh-so contemplative. We simply have to have him.
Buy now £38.00, Selfridges
Beatnik Buddy Sausage Dog soft toy 27cm
Beatnik Buddy Sausage Dog is one for the Francophones among us – It-girls and Sartre boys included. We just wish there was matching Bretton shirts and skinny scarves included for us.
Buy now, Selfridges
Clemmie Clam soft toy 9cm
Clemmie Clam embodies the coquette girl aesthetic that we’ve seen become increasingly popular across social media platforms as of late. We love the idea of using her as a piece of plush home décor.
Buy now £25.00, Selfridges
