Manufacturer: Lego
RRP: £102.99
This is Lego at its - relatively - most sophisticated, and something in danger of being hijacked by the adults in the household. Hardly a snip at £102.99, but was changing hands for considerably more than that on eBay in areas where it sold out before Christmas. Interchangeable with other Lego sets but watch out for Harry and Hermione rolling out of sight under the sofa. A new range of ‘Ninjago’ lego is also tipped to be a top seller this year Photograph: PR
Manufacturer: Character Options
RRP:£9.99
Essentially just pencil tops (along the lines of the plastic trolls of the 70s) but the latest ‘must have’ collected by little girls and poised to be this year’s equivalent of Zhu Zhu Pets. Themed collections such as ponies, babies, friends, pets, and puppies are on sale, while there are even fun little accessories to collect such as jewellery and hats (but again, watch out for them disappearing under the sofa) Photograph: PR
Manufacturer: Spin Master
RRP: £9.99
Is it a mouse or is it a strange little animal with exceptionally large ears? Zoobles are a little creatures from the island of Zooble which have the power to hide and reveal themselves and are proving popular with both boys and girls. They live in their own Happitat and are quickly becoming collectible items which are also available in a number of different playsets Photograph: PR
Manufacturer: Bandai
RRP: £20
A new girls’ fashion concept which allows youngsters to create and shape clothing on miniature mannequins, out of any type of fabric - with no sewing, glue or even scissors even needed. Each set contains two mannequins and a variety of fabrics and accessories including stickers, flowers and ribbons... A new ‘bridal’ set will be launched in July - sadly after Kate and Wills have tied the knot. And at the Toy Fair designer Anna Chong created Lady Gaga’s infamous meat dress on one of the mannequins, using three slices of parma ham. Don’t do this at home girls , but if you really have to ... Photograph: PR
Manufacturer: Playmobil
RRP: £69.99
Available from April, boys can battle against world domination by evil robots in the Secret Agents range. Essential for every trainee spy in short trousers, the Secret Agent's Headquarters has a living room wall that moves to reveal a world map detailing crimes happening around the globe. The evil Robo-Gang even has an SUV, which can be controlled remotely, to ensure swift get-aways around every difficult corner Photograph: PR
Manufacturer: Leapfrog
RRP: £19.99
For toddlers and pre-school infants (and ideal for 18 months - 3 years-old) the Tune Up Speedy is a plastic car that can help youngsters learn about shapes, counting and more. The vehicle will help them to tune up their motor skills and fire up their imaginations. There is even a version which comes in eco-friendly packaging Photograph: PR
Manufacturer: University Games
RRP: £19.99
The US manufacturer University Games has been boosting its family games portfolio, this year launching a major new game called Five Second Rule. The game, launched in the US last year, and was nominated for US Toy Of The Year 2011. A fast-paced game that requires players to think on their feet, answering questions within the pressure of five seconds Photograph: PR