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Evening Standard
Evening Standard
Ellie Davis

Best smartwatch deals to expect for Black Friday 2023: Garmin, Fitbit and more

So, you’re telling me your current watch only tells you the time? That is so 1998.

Invest in a timepiece that does so much more by diving head-first into the smartwatch revolution.

With every passing year, these watches are getting more and more advanced. Not only have smartwatches been kitted out with fitness trackers so you can have the equivalent of a personal trainer on your wrist but there is the ability to monitor your sleep, sense your temperature, enable crash detection and find out your blood oxygen level. All that at the touch of a button.

What’s more, these devices are getting increasingly attractive with sleek straps, chunky chains and collaborations with high-end luxury fashion houses so that it’s a status symbol as well as the ultimate health essential.

With all that in mind, it is no surprise that smartwatches are some of the most sought-after pieces of tech when the Black Friday sales roll around.

When is Black Friday?

For 2023, Black Friday is on November 24. While this is the official date, the name has become a banner term for an extended sales period that can start as early as the beginning of November.

What is Black Friday?

Originating in the USA back in the 80s, Black Friday is a sales event that takes place just once a year following Thanksgiving. You may remember queues outside brick-and-mortar establishments where people would camp out in hopes of securing the cheapest tech deals on offer, but now the event is mostly in the digital space and it’s good. Really good.

When does Black Friday end?

Beginning on the fourth Friday of November, the sale continues on to the weekend and through to Cyber Monday. This year, Cyber Monday will be on November 27.

This day was typically reserved for tech deals but now tends to be a continuation for every category from beauty to homeware. Pay close attention though as for some retailers, the deals will crank up to the next level on this day, while others will drop the amount saved. It is best to play it safe and nab the bargains when you see them to avoid disappointment.

What kind of smartwatch deals can we expect?

The latest launch, the Apple Watch Series 7 was part of the Black Friday sale last year at Amazon and John Lewis, so we expect the same to be true for the model that launched in September, the Apple Watch Series 8. You will also find jaw-dropping reductions across Garmin, Fitbit, Huawei and Google Pixel too. We predict even the Google Pixel Watch 2 that launched mere weeks ago.

Are there any smartwatch discounts available now?

Shop the best deals across every shape, size and brand of smartwatch below

Best Black Friday Fitbit Deals

Fitbit Charge 5

Was: £169.99

Buy now £99.00, Amazon

Fitbit Versa 4 Fitness Smartwatch with built-in GPS and up to 6 days battery life - compatible with Android and iOS

Was £199

Buy now £169.99, Amazon

Fitbit Versa 3

Was £199.99

Buy now £129.99, Amazon

Best Black Friday Garmin Deals

GARMIN epix - Stainless Steel & Slate Grey, 33 mm

Was £749

Buy now £549.00, Currys

GARMIN Venu 2 Plus - Powder Grey & Silver

Was £399

Buy now £279.00, Currys

Garmin Fenix 7 Multisport GPS Watch - Silver with Graphite Band

Was: £559

Buy now £399.00, Very

Garmin Instinct Solar

Was: £319.99

Buy now £179.99, Amazon

Garmin Forerunner 255S Small GPS Running Smartwatch

Was: £299.99

Buy now £259.00, Amazon

Garmin Forerunner 245 GPS Running Watch with advanced training features

Was: £249.99

Buy now £177.00, Amazon

Garmin fenix 7X Solar Multisport GPS Watch

Was: £779.99

Buy now £499.99, Amazon

Best Black Friday Apple Watch Deals

Apple Watch Series 7 45 mm GPS

Buy now £337.65, Apple

Apple Watch Series 8 (GPS 41mm) Smart watch

Buy now £444.10, Amazon

Apple Watch Ultra (GPS + Cellular, 49mm) Smart watch

Was £699

Buy now £649.00, Amazon

Samsung Galaxy Watch5 Pro, GPS - 45mm

Was £429

Buy now £329.00, AO

Samsung Galaxy Watch 4 Classic 46mm (GPS) - Black

Was: £369

Buy now £169.00, Very

Best Black Friday Xiaomi Watch Deals

Xiaomi Smart Band 7

Was: £54.99

Buy now £29.99, Amazon

Xiaomi Watch S1 Active (Moon White)

Buy now £119.99, Amazon

Best Black Friday Huawei Watch Deals

HUAWEI WATCH GT 3 Pro Smartwatch

Was £299.99

Buy now £239.99, Amazon

HUAWEI WATCH GT 3 42 mm Smartwatch

Was: £229.99

Buy now £169.99, Amazon


Was £159.99

Buy now £69.99, Amazon


Was: £129.99

Buy now £94.05, Amazon

Best Black Friday Deals on other smartwatches

Google Pixel Watch

Was: £339

Buy now £189.00, Amazon

Polar Grit X

This smartwatch by Polar is for the rugged athletes. Its military-grade duarability, 130 work-out modes and 40 hour battery life make this the perfect fit for outdoor runners and hikers.

Was: £369

Buy now £184.50, Polar

Polar Vantage M2

A true all-in-one smart watch, the Vantage M2 by Polar combines performance analysis and physical durability to guide you on your journey to becoming the best version of you. You’ll also be able to stay connected with classic smartwatch features whilst enjoying your daily activities.

Was: £259

Buy now £129.50, Polar

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