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Evening Standard
Evening Standard
Ellie Davis

Best smartwatch and fitness tracker deals to expect in the Amazon Prime Big Deals Day 2023

In our technologically advanced world, don’t tell me your watch only tells the time? That is so pre-2015.

Why this date? Well, that’s when the Apple Watch was released and the ability to do far more than keep up with the hour and minute of any present-day entered the mainstream.

Of course, the likes of Garmin existed far earlier than this and Seiko had been manufacturing computer function-packed wrist pieces as early as the 1980s but as is the case with all things Apple, this is when its innovation caused a boom in the market. Now wearables are one of the most popular and greatest revenue categories on the market with smartwatches leading the way.

Beyond just an Apple Watch, there are smartwatches across the spectrum of affordability and with a varying quantity of functions. Fitbits and their step-counting devices were once the dominant label, joined by Samsung, Garmin, Xiaomi and more so you can find an option that pairs with your phone, computer or headphones with ease.

Ever-growing in their information gathering, monitoring and sharing, you can keep up to date on your steps, blood pressure, heart rate, sleep quality, texts, calls, and even blood oxygen levels. You can even use it to make payments and track fitness - all while having a fashion-forward timepiece.

And if you shop during Amazon Prime Day, you’ll be able to get all of that at a fraction of their RRP.

What is Amazon Prime Day?

Strap in because if you’re unfamiliar with Amazon’s Prime Day sale, you may just have your mind blown. It’s the online retailing giant’s discount extravaganza that took place twice in 2022. There was one in July as a mid-summer treat and another in October, a pre-sale to Black Friday. The retailer says it is when it will be offering its best-ever discounts.

What is the difference between Amazon Prime Day and Amazon Big Deal Days?

The Prime Day sale took place in July, while the next event in October is dubbed the Amazon Big Deal Days and will follow suit by offering you coveted items at a fraction of the cost.

When is Amazon Prime Big Deal Days?

Amazon has just revealed the exact date - the Amazon Prime Big Deal Days will take place on October 10 and 11.

How to take part in Amazon Prime Big Deal Days

Prime Day is an event exclusively for Amazon Prime Day customers. This means you will need to subscribe to be a Prime customer. This will give access to the sale, unlimited next-day delivery, Prime Video, free Kindle books and far more, making the outlay of £8.99 a month or £95 a year stretch further.

Sign up for a 30-day free trial for Prime here.

What kind of smartwatch deals can we expect?

If the last sale was anything to go by, expect to see the latest Apple Watch Series 8 on sale. There were also huge reductions across the Samsung Galaxy Watch5, Fitbits in an array of colours and across the brand’s entire range, Huawei, and Garmin.

Are there any smartwatch discounts available now?

See below

Best Fitbit smartwatch Amazon Prime Day deals

Fitbit Luxe Activity Tracker with up to 6 days battery life

Was £129.95

Buy now £109.00, Amazon

Fitbit Versa 4 Fitness Smartwatch with built-in GPS and up to 6 days battery life - compatible with Android and iOS

Something particulalry special about purchasing the Fitbit Vera 4 is that it comes with a six-month premium membership with Fitbit, for deeper insights and guidance, exclusive workouts, mindfulness sessions and more.

Demonstrate your ability to create a better you and snap one of these incredible gadgets up ASAP.

was: £199.99

Buy now £188.82, Amazon

Fitbit Versa 3

The Fitbit Versa 3 is designed to suit all kinds of people with the most variety of features in an easy to access design. If you're looking for a premium Fitbit without splashing out on the most expensive models, this is a brilliant midpoint for ticking all of the boxes at a more affordable price - especially if you grab it during Prime Day.

The Versa 3 comes in a different range of colours from its predecessor and features a larger number of features, like a Daily Readiness Score to help you plan your workouts and built in GPS.

Was: £199.99

Buy now £169.99, Amazon

Best Garmin smartwatch Amazon Prime Day deals

Garmin Venu 2 GPS smartwatch

This iteration from Garmin offers extensive all day health monitoring features and more than 25 indoor and GPS sports apps. It also has preloaded workouts for cardio, yoga, Pilates and HIIT. You can pair it with your Apple or Android smartphone to get notifications delivered straight to your wrist.

was: £349.99

Buy now £264.00, Amazon

Garmin Venu Sq 2

Garmin’s Venu Sq 2 combines the GPS tracking tech specialist’s extensive expertise to create a smart watch with some serious style points. It is also brimming with cutting-edge fitness features to record your exercise at hand as well as your heart rate, blood oxygen saturation and stress, while also reminding you to relax and giving greater insight into your slumber. There’s also Garmin Coach for a PT you can wear on your wrist.

Was £349.99

Buy now £324.99, Amazon

Garmin Forerunner 245 GPS Running Watch with advanced training features

Was: £249.99

Buy now £219.99, Amazon

Garmin Forerunner 55 GPS Running Smartwatch

Was £179.99

Buy now £146.00, Amazon

Garmin Instinct 2 Rugged GPS Smartwatch

Was £249.99

Buy now £199.50, Amazon

Garmin Instinct 2S Solar Rugged GPS Smartwatch

Was £349.99

Buy now £328.74, Amazon

Garmin Vivoactive 4S GPS Smart Watch - Gold/ Dust Rose Band

Get the most out of your workout with a brand new smart watch that can track your fitness levels and monitor your health - it’s not just a pretty face. Garmin's clever timepiece comes in three colours if you're not wild about pink.

Was: £239.99

Buy now £190.07, Amazon

Garmin fenix 7X Solar Multisport GPS Watch

Was: £779.99

Buy now £587.60, Amazon

Garmin fēnix 7S Multisport GPS Watch, Stainless Steel with Graphite Band

Was: £599.99

Buy now £465.00, Amazon

Garmin Lily Smartwatch Fitness Tracker Sport Edition

Was: £199.99

Buy now £169.00, Amazon

Best Apple Watch deals during Amazon Prime Day

Apple Watch Series 8 (GPS 45mm) Smart watch

Was: £449

Buy now £399.00, Amazon

Apple Watch Series 8 (GPS 41mm) Smart watch

Was: £419

Buy now £369.00, Amazon

Apple Watch Series 8

Apple’s latest smartwatch - the Apple Watch Series 8 - is unsurprisingly the most advanced to date. The ultimate health companion, it takes monitoring to the next level to include Crash Detection that automatically connects you to emergency services, providing your location and notifying your contacts as well as improving the sensors to monitor your blood oxygen levels, heart rate and ECG sensors. It also records your daily activity for an in-depth analysis of your workouts, all while acting as a satellite phone so you can get calls and texts, ask for help and use Apple Pay.

Was: £419

Buy now £354.54, Amazon

Apple Watch Series 7 (GPS + Cellular, 41mm) Smart watch - Midnight Aluminium Case with Midnight Sport Band

Was: £469

Buy now £334.04, Amazon

Best Samsung Galaxy smartwatch deals this Amazon Prime Day

Samsung Galaxy Watch5 40mm Bluetooth Smart Watch

Was: £319.99

Buy now £229.00, Amazon

Samsung Galaxy Watch4 Classic 46mm Smart Watch - Silver

Keep your fitness goals in line with Samsung’s cool Smart watch.

Was: £448.99

Buy now £240.98, Amazon

Best Xiaomi smartwatch deals this Amazon Prime Day

Xiaomi Smart Band 7

Was: £54.99

Buy now £36.69, Amazon

Xiaomi Watch S1 Active (Moon White)

Was: £159

Buy now £119.99, Amazon

Xiaomi Mi Watch - Smart Sport Watch

Was: £119

Buy now £93.49, Amazon

Best Huawei smartwatch deals this Amazon Prime Day


Was £159.99

Buy now £139.00, Amazon

Best other smartwatch deals this Amazon Prime Day

Google Pixel Watch

Was: £339

Buy now £264.60, Amazon

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