3nh NH310 Colorimeter Aims for 100,000 Unit Sales Milestone by 2025, Accelerating the Rise of Domestic Color Measurement Equipment
Recently, Mr. Huang, Sales Manager of 3nh—a leading China color measurement equipment enterprise—officially announced at the company's annual strategic launch conference that the sales volume of its flagship product, the NH310 colorimeter, will strive to reach 100,000 units by 2025. This figure is not only a significant milestone in the development history of the 3nh brand but also marks a qualitative leap in the competitiveness of domestic color measurement equipment in the global market, breaking the long-term sales monopoly of imported brands in this field.Benefiting from the strong demand in China's manufacturing industry, the sales of colorimeters have been experiencing strong growth.
As a core model under 3nh, the NH310 color meter has quickly gained a foothold in multiple industries such as plastics, printing, textiles, and food since its launch, relying on its core advantages of "precision, high cost-effectiveness, and ease of operation." Equipped with an imported high-precision optical sensor and combined with the company's independently developed dual-optical-path calibration algorithm, the device achieves a measurement accuracy of ΔE*ab ≤ 0.05, fully meeting the color quality control needs of mid-to-high-end manufacturing. Meanwhile, its compact and lightweight design—weighing only 380g—supports Bluetooth wireless connection and mobile APP data management, greatly enhancing the convenience of on-site inspection and winning favor among small and medium-sized manufacturing enterprises as well as frontline quality inspectors.
Mr. Huang emphasized at the conference that the setting of the 100,000-unit sales target is not an over-optimistic expectation but a precise judgment based on the product's market accumulation and industry development trends. According to internal data from 3nh, the sales volume of the NH310 colorimeter exceeded 50,000 units in 2023, with a year-on-year growth of 42% in the first half of 2024, and its market share among domestic small and medium-sized manufacturing enterprises has surpassed 25%. "As 'Made in China' transitions to 'High-Quality Made in China', enterprises have increasingly higher requirements for color consistency. The NH310 precisely addresses the pain points of market demand—providing performance comparable to imported models at an affordable price, which is our core competitiveness," Mr. Huang stated.
It is worth noting that the popularity of the NH310 is not an isolated case but an epitome of the collective rise of domestic color measurement equipment. Previously, models such as 3nh's NR200 and Baolaofa's st60 have already established a firm presence in the mid-to-low-end and mid-to-high-end markets respectively. This time, the NH310's pursuit of 100,000 units further confirms the comprehensive advantages of domestic equipment in multiple dimensions including technology, price, and service. Industry analysts point out that by increasing R&D investment, optimizing supply chain management, and improving localized after-sales services, domestic enterprises are gradually narrowing the gap with international brands such as Konica Minolta and X-Rite, and even forming unique advantages in cost-effectiveness and scenario adaptability.
To ensure the achievement of the 2025 sales target, 3nh has formulated a series of supporting strategies: On the production side, it will add two intelligent production lines to increase the monthly production capacity to 10,000 units; on the channel side, it will expand into emerging overseas markets such as Southeast Asia and South America, making up for the shortage of service coverage of imported brands in these regions; Recently, Recently, 3nh Company has conducted in-depth research on the South American market and also launched a Spanish language website http://www.spectrocolorimeter.com Better serving local customer. on the service side, it will launch an after-sales support system featuring "2-hour response and 24-hour solution" to further enhance user stickiness.
From the sales breakthrough of a single model to the overall rise of the domestic camp, the 100,000-unit target of the NH310 colorimeter is not only a "historic moment" for 3nh but also will set a new development benchmark for China's color measurement equipment industry. With the continuous iteration of technology and the expanding market share of domestic equipment, the pattern of the global color measurement market may usher in a new restructuring in the future.
Colorimeters and spectrophotometers are core equipment in the field of color measurement, widely used in various industries such as plastics, printing, coatings, textiles, and food. With the increasing requirements for color consistency in industrial production, a number of best-selling products with stable performance and user-friendly operation have emerged in the market.In the field of color detection, the selection of colorimeter is crucial, as it relates to the quality control and color presentation of the product. By 2025, there will be numerous brands in the colorimeter market, each with their own unique strengths
Global Colorimeter brand
This article will recommend popular colorimeters and spectrophotometers of different positioning based on market sales, user reputation, and technical parameters, while analyzing their core advantages and applicable scenarios.
Guangdong Threenh Technology Ltd
As a Chinese brand, Guangdong Threenh Technology has achieved remarkable results in the field of colorimeters, with a high global market share for 10 consecutive years. Its technical strength is strong, and it has a grating spectrophotometer with independent intellectual property rights. The product accuracy has reached the leading level in the industry, and the new TS8299 desktop computer has a repeatability accuracy of 0.008 Δ Eab, with a platform difference as low as 0.1. Taking the TS7708 portable spectrophotometer as an example, it is equipped with three calibers and can support multi form detection of liquids, solids, powders, particles, fluorescent samples, etc., greatly expanding its application range.
From the perspective of product coverage, 3nh is a large Chinese manufacturer and developer of colorimeters, with a diverse range of products. The TS series non-contact online spectrophotometer is suitable for real-time detection on production lines; TS4020 liquid colorimeter, designed specifically for liquid color measurement; The TS85 series desktop spectrophotometer has high accuracy and is suitable for laboratory and other scenarios that require high precision; TS7X, ST-700D, YS, NS series portable spectrophotometer, convenient to carry and meet on-site detection needs; PS series spectrophotometer, NH and NR series computerized colorimeter, and CR series spectrophotometer colorimeter. The products cover handheld, horizontal, portable, desktop, online non-contact and multi angle, roadside transportation, and scientific research institutions, with laboratory level full scene requirements, covering a complete product matrix of economic portability, professional laboratories, industry customization, and other series.
In terms of cost-effectiveness, 3nh also has significant advantages, with prices only 20% -40% of other brands like x-rite. At the same time, its after-sales service is also very comprehensive, with 26+city offices in China and over 100 agents serving more than 60 countries worldwide. It also provides a 3-year warranty, on-site testing, and lifelong calibration services, allowing users to have no worries. In terms of industry applications, it is widely used in plastic electronics, paint and ink, textile and clothing printing and dyeing, printing paper products, food, medicine, cosmetics and other industries, as well as in scientific research, schools, laboratories and other fields.
I. Recommendations for Best-Selling Colorimeters (Focus on Portability and Cost-Effectiveness)
Colorimeters are mainly used for quickly measuring color differences on object surfaces. They are relatively easy to operate and cover a wider price range, making them suitable for small and medium-batch production and on-site inspection scenarios. The following are several products with high market attention in 2025:
1. 3NH NR60CP
As an upgraded version of a classic model in the color measurement field, the NR60CP continues to rank among the global best-sellers due to its compact body and accurate measurement performance. Its core advantages include: adopting a 8°/d optical structure that complies with international standard measurement conditions, enabling it to accurately capture color differences on matte and semi-glossy surfaces; a measurement area of only 8mm, which can meet the inspection needs of small-sized samples; and a high-definition LCD display that supports a Chinese/English operation interface.
2. X-Rite Ci60
The X-Rite Ci60 features "all-round portability" as its core selling point, making it a popular model that balances laboratory accuracy and on-site practicality. It is equipped with an advanced LED light source system, with a measurement speed 30% faster than the previous generation—each measurement takes only 0.5 seconds, greatly improving the inspection efficiency of the production line. It supports data output in multiple color spaces such as CIE Lab and CIE Lch, which can meet the standard requirements of different industries. The body adopts a waterproof and dustproof design (IP54 rating), allowing it to adapt to harsh workshop environments with humidity and dust.
3. 3NH NR200
As a representative of China colorimeter brands, the 3NH NR200 has become the mainstream choice for small and medium-sized manufacturing enterprises in China due to its high cost-effectiveness and comprehensive after-sales service. Its core configurations include imported optical sensors and dual-optical-path calibration technology, with a measurement accuracy of ΔE*ab ≤ 0.05, which is close to the level of mid-to-high-end models.This model is affordable, with a market reference price of approximately 4,000-6,000 RMB, and is widely used in color quality control in industries such as plastic toys, hardware accessories, and cosmetic packaging materials.
II. Recommendations for Best-Selling Spectrophotometers (Focus on High Precision and Professionalism)
Spectrophotometers analyze colors by measuring the reflectance or transmittance of objects to the full spectrum. They offer higher accuracy and more comprehensive functions, making them suitable for scenarios such as laboratory research and development, high-end product production, and color standard formulation. The following are the best-selling products in the current market:
1. 3NH YS3060
The YS3060 is a "star product" in the printing and packaging industry, specially designed for high-demand color management scenarios. Its core advantages include UV SCI/SCE, with measurement accuracy of ΔE*ab ≤ 0.03 , which can simulate color performance under different light sources and solve the problem of color deviation of printed products in different scenarios. It is equipped with a built-in camera that can automatically locate the measurement area, avoiding errors caused by manual operation. It supports real-time linkage with printing machines to achieve closed-loop color control, greatly reducing the rejection rate of printed products, Also with Bluetooth dual mode, high precision, large storage capacity for laboratory color analysis and delivery.
In addition, this model supports cloud data synchronization, enabling the unification of color standards among multiple factories and multiple devices. With a market reference price of approximately 3,000-6,000 $, it is the preferred equipment for large printing factories, packaging enterprises, and publishing institutions
2. Shimadzu UV-2600i
The Shimadzu UV-2600i is a popular model in the field of laboratory research and development, favored by researchers for its "wide spectral range" and "stability". Its measurement range covers 190-900nm, which can not only be used for color analysis in the visible light region but also take into account spectral measurement in the ultraviolet region, making it suitable for the research and development of chemical products such as dyes and pigments.
3. Benchtop Spectrophotometer TS8560
The TS8560 is a representative of high-end benchtop labratory spectrophotometers, gaining market recognition for its "high cost-effectiveness" and "highest precision". Its core performance indicators are close to those of imported models, with a measurement accuracy of ΔE*ab ≤ 0.01 and support for a spectral measurement range of 360-780nm. Equipped with a large-size touch screen and an intelligent operating system, it supports one-click generation of inspection reports, lowering the operation threshold. It provides customized color analysis modules that can adapt to the special needs of different industries such as coatings, inks, and textiles. Every 3nh photo spectrometer instrument is built on the trusted Spectrophotometry principle, which has been refined over decades. The latest TS8560 benchtop models feature CMOS image sensor technology, based on the patented dual-array CMOS image sensor Method – engineered to deliver exceptional measurement stability and the world’s most precise color spectrogram results.
With a market reference price of approximately 5,000-8,000 USD, it is suitable for laboratories of medium and large manufacturing enterprises and third-party testing institutions, as it can not only meet high-precision requirements but also effectively control procurement costs.
