Billionaire Bill Gates is known across the world as the founder of technology company Microsoft and for his philanthropic work to help communities all over the globe.
But now he has revealed himself as a fan of Wirral beauty spot New Brighton - well sort of.
The business magnate has been attending the crucial COP26 Climate conference in Glasgow as part of his influential work to tackle the threat of climate change.
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At the start of the conference he wrote a blog post on his GatesNotes website, outlining his message to world leaders about what needs to be done to save the world from devastation.
His blog was outlined with an overhead image of a beach featuring a huge message that reads: "COP26 NET ZERO 2050 Make a Plan for our future."
It didn't take long for eagle-eyed Merseyside observers to recognise that the beach in question was in New Brighton - one of Wirral's most popular seaside resorts.
The actual image was taken back in June, when the huge message was emblazoned on the beach as part of an art installation aimed at raising awareness of the conference currently taking place.
The message was placed next to 26 ice sculptures of children as part of an installation by artists Sand in Your Eye.
The tweet gained plenty of reaction, including some funny retorts from those in Wirral and across Merseyside who were amused to see one of the most famous people in the world posting an image of one of their local beauty spots.
Scott Froggatt asked the entrepreneur: "How was Laser Quest & Bowling mate?"
Ben Leadbetter added: "Bill mate I'll get you a pint in The Bow Legged Beagle."
On twitter Wirral Steve added: "Bill Gates loves a pic of New Brighton."
Lord Nathan Mort was impressed. He said: "Bill Gates using a picture of New Brighton to raise awareness of COP26 is amazing."
But fellow twitter user Coops joked that the Microsoft founder was now a 'wool.'
Wirral Council posted their own reaction to the Bill Gates blog post, simply stating: "Looks familiar."
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