
Amazon’s big sale bonanza is back, and all signs point to it being it’s biggest one yet.
The two-day sale is usually held in July, but this year it was pushed back as the online megastore rushed to fulfil pandemic orders.
Rescheduled for October 13 and 14, the 48-hour sale is full of epic discounts and deals in all categories, including Amazon’s own high-performing tablets, voice assistants and other devices.
There are quite a few products, so here’s a run-down of all the own-brand tech Amazon has under its sizeable belt, plus what they do:
- Amazon Echo: a speaker that plays music, surfs the web, makes to-do lists, orders shopping online, checks the weather, and controls Alexa-enabled smart-home products through simple voice commands. The all-new 4th generation Echo will be available on October 22.
- Amazon Echo Dot: a cheaper speaker with all the impressive capabilities of its bigger brother - albeit less powerful. There’s also the Amazon Echo Spot, a small spherical speaker with a 2.5inch screen that’s ideal for taking from room to room.
- Amazon Echo Show: a speaker with bells on in the form of a touchscreen so perfect for video calls. If you’ve installed Philips Hue lights, IKEA smart lights, Samsung SmartThings, Osram Lightify and Honeywell's thermostat, you can control it all through the Amazon Echo Plus, which has the ZigBee wireless system
- Amazon Kindle: take a British Library’s worth of reading material on holiday or the commute. There are slightly different models of the e-reader, including the Kindle Paperwhite, Kindle Voyage and Kindle Oasis.
- Amazon Fire Tablet: Amazon’s tablet has gone through many generations and as a result, can go toe-to-toe with big names like Apple and Samsung - but for a fraction of the cost. Use it to search the web, stream movies and music and take pictures and record video. You can also download and use other apps like BBC iPlayer, 4oD, Instagram, Facebook, Ted Talks, Pinterest, email and much more. There is a tablet designed for kids too.
- Amazon Fire TV Streaming Devices: never before has there been quite so much content to watch. Access new releases with Amazon Fire TV, which allows you to stream 4K to your set or the Amazon Fire TV Stick, which comes with and without 4K.
- Meanwhile, the Amazon Fire TV Cube combines a smart speaker and streaming device in one, offering great sound as you watch the latest blockbuster.
There are also Amazon security devices designed to keep your home and family secure, and dash buttons that streamline buying common household goods online.
If you’re looking to upgrade your Amazon device or just need a good excuse to buy one, Amazon Prime Day is your ticket.
The sale has incredible mark downs on Amazon tech with many deals over the two-day event. It’s only open to Amazon Prime members though, so if you haven’t yet subscribed, now is the perfect time to do so.
Scroll on to see the best deals on Amazon Prime Day devices
Echo Devices
The Echo is so much more than a speaker: it can play music, make lists, check the weather, and control other Alexa-enabled smart-home products, plus more. Available in a range of versions with varying features, there's one for every kind of home. Your voice is its command.

- Echo flex – was: £24.99, now: £13.99
- Echo Dot 3rd – was: £49.99, now: £18.99
- Echo auto – was: £49.99, now: £29.99
- Echo Show 5 – was: £79.99, now: £39.99
- Echo Show 8 – was: £119.99, now: £59.99
- Echo buds – was: £119.99, now: £79.99
- Echo studio – was: £189.99, now: £139.99
- Echo Dot (3rd Gen), Charcoal Fabric + Amazon Smart Plug, Works with Alexa - was: £74/98, now: £28.99
- Echo Dot (3rd Gen), Charcoal Fabric + LIFX White Wi-Fi Smart Bulb LED (B22) (no hub required), Works with Alexa - was: £64.98, now: £23.99
- Echo Dot (3rd Gen), Charcoal Fabric + Philips Hue White and Colour Ambience Smart Bulb LED (B22) | Bluetooth & ZigBee compatible (no hub required), Works with Alexa - was: £99.98, now: £38.99
Refurbished models are as good as new but often with a cheaper price tag - see a selection below.

- Certified Refurbished Echo Show 5 - was: £71.99, now: £35.99
- Certified Refurbished Echo Show - was: £77.99 , now: £55.99
- Echo Studio, Certified Refurbished - was: £170.99, now: £118.99
- Certified Refurbished Amazon Echo (2nd generation) - was: £64.99, now: £44.99
Fire TV Devices

A smart TV at a tidy price? Sign us up. The Amazon Fire Stick 4K turns your regular TV into a smart one simply by plugging into the HDMI port. Stream Netflix, YouTube, BBC iPlayer and more in mere minutes.
- Fire TV Stick 4K – was: £49.99, now: £29.99
- Fire TV Cube – was: £109.99, now: £69.99
Fire Tablets
Already very good value for money, these tablet devices have been treated to further discounts in honour of Amazon Prime Day. Score up to 50 per cent off the RRP of some Fire models. How’s that for a hot deal?
- Fire HD10 new edition– was: £149.99, now: £89.99
- Fire HD8 Plus – was: £89.99, now: £44.99
- Fire 7 – was: £49.99, now: £29.99
Fire Tablets for Kids

Give kids their own tablets for exclusive content designed to nurture and entertain young minds.
- Fire HD10 Kids new edition– was: £199.99, now: £134.99
- Fire HD8 Plus Kids Edition – was: £139.99, now: £84.99
- Fire 7 Kids Edition– was: £99.99, now: £54.99
Kindle Devices
Amazon’s Kindle has transformed the way we read by squeezing entire libraries full of paperbacks into a lightweight machine. There are millions of titles to browse and read, all at the touch of a button.

- Kindle Paperwhite | Waterproof, 6" High-Resolution Display, 8GB—with Special Offers—Black - was: £119.99, now: £79.99
- Kindle (2019) – was: £69.99, now: £44.99
- Kindle Oasis (2019) – was: £229.99, now: £159.99
Home Security Devices
Speak to delivery drivers and visitors whether you're at home or away with the motion-activated Ring Spotlight Cam Wired, which works with selected Alexa devices to launch real-time video partnered with your voice. Whether you're out shopping, on holiday or just want to screen unexpected visitors, this smart device will keep you - and your home - safe and sound.

- Ring Spotlight Cam Wired - was: £199, now: £139
- Introducing Blink Mini | Compact indoor plug-in smart security camera, Works with Alexa – was: £34.99, now: £24.99
- Ring indoor camera – was: £49, now: £35
- Introducing Blink Mini | Compact indoor plug-in smart security camera, 1080p HD video, motion detection, Works with Alexa | 2 Cameras – was: £64.99, now: £49.98
- Ring video doorbell new –was: £89, now: £59
- Ring Door View Cam | Video doorbell that replaces peephole – was: £119, now: £59
- Nueva Ring Stick Up Cam Battery – was: £89, now: £59
- Ring Video doorbell 3 - was: £179, now: £119
- Ring stick up cam elite – was: £178, now: £119
- Ring Video Doorbell Pro – was: £229, now: £149
- Floodlight Camera – was: £249, now: £169
Wi-Fi Devices
In 2020 there's no space for patchy WiFi - especially at home. Make sure your signal reaches every corner of your space with the Amazon eero mesh Wi-Fi system, which sets up in minutes and works with an app to let you monitor signals and all device usage from the palm of your hand.

- eero mesh Wi-Fi system 3-pack - was: £249, now: £49.40
Why sign up for Amazon Prime membership?
Amazon is about way more than just ordering products - although we're the first to admit, the next day and sometimes even same day delivery has saved our skin on more than one occasion.
Fast, unlimited delivery aside, there is a world of entertainment to uncover with Amazon Prime.
Stream the latest movies on Prime Video, which offers Amazon Originals like The Boys and other hit TV shows such as The Handmaid's Tale, The Walking Dead and Parks & Recreation as well as Hollywood blockbuster.
Or, your can rock out to an album from some of the world’s biggest singers and bands, creating bespoke playlists for your next party.
Then there’s also a massive compilation of books and magazines to enjoy with Prime Reading. In the past, Amazon has offered deals in music, video and reading for the Prime Day sales as well as exclusive content available only to Prime members.
For £7.99 a month, it really is an epic world of shopping, entertainment and streaming all in the palm of your hands.
Yes! Sign up to Amazon Prime membership now