The Black Friday sale is one of the best times of year to shop for your favourite scents and secure some savings while you’re at it. Fragrances can be pretty pricey, which is why sales are a great time to stock up. If you're running low on your favorite Chanel or Tom Ford perfume, it’s worth holding off until the November deals kick in.
There’s no limit to the brands taking part and, in years gone by, I’ve seen ultra-luxe perfumers such as Maison Margiela on sale, courtesy of multi-brand retailers such as Cult Beauty and Space NK. Of course, Black Friday isn’t just about splurging on luxury items – for many, it’s the perfect chance to save even more on their favourite budget-friendly picks. For example, Zara’s Black Friday deals are usually pretty solid, so I’ll definitely be keeping an eye out for extra discounts on the brand’s already-affordable perfumes.
Whatever your preference, these early days offer the chance to begin browsing the scents on offer and bookmark your favourites as you go. Then again, if the vast world of eau de parfum, eau de toilette and extrait de parfum seems overwhelming, let my beauty expertise guide you. I’ll be here ahead of and during the big Black Friday weekend itself, populating this page with the very best deals from Marc Jacobs, Dior and more. Scroll on for everything I’m expecting, plus a handful of early reductions.
When is Black Friday 2025?
This year, the Black Friday weekend will stretch from Friday 28 November to Monday 1 December. As always, the main Black Friday event will kick off the Friday after Thanksgiving in the US.
For anyone eager to get shopping in the weeks and months leading up to November, I have good news for you: most brands, from John Lewis to Lookfantastic, begin their Black Friday discounts ahead of the big day. I’ll be updating this page regularly to inform you of the latest early deals, so keep a close watch if you’re in the market for a saving.
What perfume deals can I expect for Black Friday 2025?
In short: lots. Last year, I saw discounts on Jo Malone, Maison Francis Kurkdjian and Le Labo, to name a few. While those premium brands are few and far between, certain perfumers – think: Prada, Yves Saint Laurent, Dolce and Gabbana and Marc Jacobs – are routinely discounted come the Black Friday weekend.
Typically, you’d expect to see 30-40 per cent discounts on these brands, though it’s not out of the question for retailers to drop prices significantly, by 50-80 per cent, say. One word of advice? If those hefty discounts do arrive, chances are they’ll run out of stock fast, so don’t hang about.
Why you can trust us to find the best perfume deals for Black Friday
As the author of The Independent’s guides to the best perfumes for women and the best summer perfumes, Lucy Smith knows everything there is to know about fragrance notes and scent families. She spent months researching the industry’s best and most popular brands – from Creed to Kayali – and, after doing so, garnered a wealth of knowledge on their standard pricing and longevity of wear. Here, she uses her learnings to inform her sales selections, looking to brands with distinctive aromas, noteworthy discounts and attractive packaging.
The best early Black Friday perfume deals to shop now
Want more discounts? These are the best Boots deals to expect for Black Friday 2025
