From Marc Jacobs and Yves Saint Laurent to Le Labo and Chanel, the Black Friday 2025 sale is often the best time to buy your favourite fragrance for less. The best perfumes often come with eye-watering price tags but early deals mean you can build your scent collection at a fraction of the price. As The Independent’s beauty writer, I’m rounding up all the Black Friday perfume deals worth knowing about.
With a range of retailers and brands taking part in the sale, you can find everyday favourites from the likes of M&S, Zara and H&M, alongside luxury houses such as Maison Margiela, Tom Ford, Gucci and Chloe. Whether your budget is high street or high-end, now’s the time to explore, compare, and save your top picks.
I’ll keep this page updated with the top offers as they appear, along with early promotions already live from key retailers such as John Lewis, Lookfantastic and even Amazon. Black Friday is perfectly timed for Christmas gift shopping, too – you'll find plenty of perfume picks that are bound to impress.
From the best fragrance deals to what to expect from the main event on 28 November, here's your guide to the top fragrance Black Friday 2025 deals.
Follow live: Latest offers and news in our Black Friday 2025 liveblog
The best Black Friday perfume deals
- Marc Jacobs daisy glow limited edition eau de toilette, 50ml: Was £73, now £36.50, Debenhams.com
- Yves Saint Laurent black opium illicit green: Was £117, now £77.99, Boots.com
- Viktor & Rolf flowerbomb tiger lily eau de parfum: Was £97, now £48.50, Boots.com
- Giorgio Armani my way eau de parfum, 90ml: Was £135, now £101.25, Debenhams.com
- Chanel no5 eau de parfum: Was £78, now £62.40, Sephora.co.uk
Women’s fragrance deals
Chanel no5 eau de parfum: Was £78, now £62.40, Sephora.co.uk
All of Chanel's fragrances, from coco mademoiselle for women to bleu de Chanel for men, are reduced by 20 per cent in Sephora's Black Friday sale. However, none of the brand's perfumes carry quite the allure of no5. With its instantly recognisable bouquet of rose and jasmine, Chanel no5 will elevate your scent collection this winter. Shop Sephora's deal to save £15 on a 35ml bottle.
Le Labo thé matcha 26 eau de parfum: Was £172, now £146.20, Liberty.com
Le Labo perfumes are rarely discounted, which makes this £25 saving worth snapping up. In my review of Le Labo's thé matcha, I noted that it has earthy undertones in the matcha and lighter, airier notes from the vetiver. I also shared that passers-by frequently comment on the scent, even after I've stopped detecting it myself. If, like me, you wear this fragrance daily, or if you want to try it for yourself, don't miss out on this 15 per cent saving. You'll also find other Le Labo scents, like santal 33, discounted at Liberty at the moment.
Tom Ford lost cherry eau de parfum, 100ml: Was £180, now £144, Sephora.co.uk
Tom Ford is one of the most luxurious brands in the perfume space, so the chance to save on its scents is much appreciated. Thanks to Sephora, you can save 20 per cent on the eau de parfum. Owing to its high price, you’ll benefit from free delivery, too. I haven’t got my hands on this fragrance yet, but its said to be a combination of black cherry, rose and almond, which sounds about as autumnal as an aroma can get.
Mugler alien eau de parfum: Was £69, now £51.75, Debenhams.com
This is one of those perfumes that you can recognise from a room away. With its signature woody scent and iconic purple packaging, this heady aroma was made for party season. It's a mix of ambery florals and combines notes of cashmeran and jasmine. Right now, you can save 25 per cent on the fragrance in the Debenhams Black Friday sale.
Marc Jacobs daisy glow limited edition eau de toilette, 50ml: Was £73, now £36.50, Debenhams.com
Marc Jacobs’s daisy glow is one of the latest additions to the popular daisy collection and, as I remarked in my review of the fragrance, it’s a truly versatile day-to-night eau de toilette. As for its notes, it features white strawberry and sweet orange, which I found comes across as a little bit more youthful than its predecessor, with fewer heady florals. This scent is currently half price, too.
Giorgio Armani my way eau de parfum, 90ml: Was £135, now £101.25, Debenhams.com
Armani’s my way has a huge fan base, so it’s rare to see the original eau de parfum – not its ylang or nectar varieties – reduced so massively. There’s 25 per cent off right now and, using the code ‘FREEDEL’ will get you free next day delivery. If you’re not familiar, the fragrance is a quintessential sweet floral and combines notes of vanilla and cedar with a classic bouquet of jasmine, tuberose and orange blossom. It has the sort of staying power that lingers on clothes (in the best way) and the bottle makes for a gorgeous dressing table addition.
Giorgio Armani sì eau de parfum: Was £72, now £54, Boots.com
This is a fragrance that's sure to be top of many a wishlist this Christmas. It's elevated scent features notes of rose and oakmoss overlapped with blackcurrant, which results in a heady aroma with a hint of sweetness. The bottle is certainly worthy of displaying on your dressing table and, with 25 per cent off for Black Friday, it's the perfect time to give it a whirl.
Lancôme la vie est belle eau de parfum, 50ml: Was £97, now £82, Superdrug.com
Lancôme’s la vie est belle is a perfume that you’ve likely smelt before, even if you don’t know it. Its floral-vanilla aroma is adored by thousands of women, in part because of how long it lasts on the skin. I’ve owned a bottle or two in my time and can’t fault the scent’s versatility from day to night, work to play. If it’s good enough for Julia Roberts, it’s good enough for me – especially with a 15 per cent reduction.
Kylie Jenner cosmic eau de parfum: Was £57, now £34.20, Superdrug.com
Kylie Jenner’s cosmic perfume bottle is modelled on a clay vase that the Jenner sisters (Kylie and Kendall) imprinted their bodies into while hugging. Much like the bottle, the fragrance is designed to evoke a sense of familial love and warmth, with notes of amber and vanilla musk. It’s as suited to winter as it is summer, and with nearly 50 per cent off for Black Friday, it’s now even more tempting to treat yourself to its sweet scent.
Yves Saint Laurent libre eau de parfum, 90ml: Was £145, now £108.75, Lookfantastic.com
I dubbed this scent as the best strong perfume in my roundup of the best perfumes for women. When putting the perfume to the test, I found it was almost as pungent at hour eight as it was when I first spritzed it. Notes include lavender and orange blossom, creating a botanical, warm fragrance with a sweet, deep and every so slightly zingy finish. Right now, you can save more than £30 on the fragrance at Lookfantastic.
Prada paradoxe eau de parfum, 30ml: Was £72, now £54, Lookfantastic.com
If you want a lighter alternative to YSL libre, Prada’s paradoxe is a much more refreshing take, as I detailed in my guide to the best perfumes for women. I found the aroma to be undeniably feminine, with amber and tangerine notes that you can wear day and night, and across the seasons. I’ll be keeping my eye out for the best discounts on this fragrance in the run-up to Black Friday but, in the meantime, you can save nearly £20 at Lookfantastic right now.
Miss Dior parfum, 35ml: Was £80, now £64, Boots.com
You can be sure to find discounts on popular perfumes at Boots come Black Friday, but you don’t have to wait until then. I’ve spotted 20 per cent off Miss Dior at the beauty retailer. When I put this perfume to the test, I dubbed it the best summer perfume for women. It ticks all my fragrance boxes, with fresh, floral, sweet and woody notes. While it has a feminine sweetness, I found that the vanilla and sandalwood allow for evening and winter wearability, too.
Vera Wang princess for women eau de toilette: Was £66, now £18.99, Boots.com
This is an inherently sweet scent with notes of chocolate, apple and guava, while the tiara-topped bottle is just as iconic today as it was when the perfume was first launched in the 2000s. If you're looking for a fragrance that conjours up Noughties nostalgia, don't miss this deal, which saves you almost £50 on a 100ml bottle.
Tom Ford vanilla sex eau de parfum: Was £290, £232, Amazon.co.uk
My favourite gourmand women's perfume, Tom Ford’s vanilla sex scent has been given a rare price cut at Amazon. It has an aroma similar to a bakewell tart or maraschino cherries, as I noted in my review. Though sweet at first, it soon dries down to a more complex, spirit-like aroma (think whiskey or negroni). A luxurious gift for a loved one, snap it up now with a 20 per cent discount.
Chloé eau de parfum, 30ml: Was £69, now £51.75, Boots.com
One of the perfume greats, Chloé’s original eau de parfum is about as fresh and clean as a floral scent can get. I’ve been wearing the fragrance for more than 10 years and still enjoy its aroma of powdered rose, amber and lychee. It’s an incredible year-round perfume that’s just as suited to daytime wear as it is a night out on the town and, with 25 per cent off at Boots, now’s a great opportunity to try it.
Yves Saint Laurent black opium illicit green, 75ml: Was £117, now £77.99, Boots.com
If you like YSL black opium, then it might be time to branch out with the fashion house’s illicit green iteration. It takes the pear and orange blossom that you know and love, but swaps the original scent’s mandarin note for the sharper aroma of green mandarin. While I haven’t reviewed the perfume just yet, it’s sure to be long-lasting if it’s anything like it’s sensual predecessor. Give it a whirl for less, now that is comes with 35 per cent off the price.
Viktor & Rolf flowerbomb tiger lily eau de parfum: Was £97, now £77.60, Sephora.co.uk
Fans of Viktor & Rolf's flowerbomb won't want to miss the chance to save 20 per cent on the iconic fragrance's fruity sibling. Infused with mango and coconut, the tiger lily scent is a sunny floral take on the original flowerbomb aroma. Because why not transport yourself to somewhere balmy and bright in the midst of the November chill?
Gucci bamboo eau de parfum spray: Was £90, now £44.99, Theperfumeshop.com
If you like a bright floral, Gucci bamboo demands your attention with its combination of Casablanca lilies, bergamot citrus and warm sandalwood. There's no vanilla or stone fruit here, so anyone averse to sweetness won't be perturbed and, with 50 per cent off in The Perfume Shop's Black Friday promotion, you can take home this designer fragrance for a high street price.
Men’s fragrance deals
Chanel allure homme sport eau de toilette: Was £79, now £63.20, Sephora.co.uk
Be it a gift for a loved one or a new addition to your fragrance library, Chanel's allure homme sport is a men's classic for a reason. When grooming expert Lee Kynaston tested the scent's cologne iteration in IndyBest's guide to the best men's fragrances, he described the aroma as "fresh and citrusy with a bracingly fresh aquatic accord". Right now, the eau de toilette has 20 per cent off at Sephora, ahead of Black Friday.
When is Black Friday 2025?
This year, the Black Friday weekend will stretch from Friday 28 November to Monday 1 December. As always, the main Black Friday event will kick off the Friday after Thanksgiving in the US.
For anyone eager to get shopping in the weeks leading up to the official sale dates, I have good news for you: most brands, from John Lewis to Lookfantastic, begin their Black Friday discounts ahead of the big day. In fact, Boots and Beauty Bay have already set their Black Friday promotions live.
I’ll be updating this page regularly to inform you of the latest early deals, so keep a close watch if you’re in the market for a saving.
What perfume deals can I expect for Black Friday 2025?
In short: lots. Last year, I saw discounts on Jo Malone, Maison Francis Kurkdjian and Le Labo, to name a few. While deals on those premium brands are few and far between, certain perfumers, such as Prada, Yves Saint Laurent, Dolce and Gabbana and Marc Jacobs, are routinely discounted come the Black Friday weekend.
Typically, you’d expect to see 30-40 per cent discounts on these brands, though it’s not out of the question for retailers to drop prices significantly, by about 50-80 per cent. One word of advice? If those hefty discounts do arrive, chances are they’ll run out of stock fast, so don’t hang about.
- As for now, Boots has kicked off with up to 20 per cent off key brands such as Chanel, Tom Ford and Gucci.
Why you can trust us to find the best perfume deals for Black Friday
As the author of The Independent’s guides to the best perfumes for women and the best summer perfumes, Lucy Smith knows everything there is to know about fragrance notes and scent families. She spent months researching the industry’s best and most popular brands – from Creed to Kayali – and, after doing so, garnered a wealth of knowledge on their standard pricing and longevity of wear. Here, she uses her learnings to inform her sales selections, looking to brands with distinctive aromas, noteworthy discounts and attractive packaging.
Want more discounts? These are the best Boots Black Friday deals to expect in 2025
