There are two types of readers: those who cling to the smell of paperbacks and those who have subtly, but instantly, replaced their entire physical library with a Kindle. If you fall into the second category, or you’re thinking of converting, Prime Day is the sale you’ve been waiting for.
Amazon’s own e-readers are usually top of the list when it comes to the biggest discounts, and this year is no exception.
Whether you're after the lightweight Kindle Paperwhite for poolside chapters or want to treat yourself to the more luxurious Colorsoft, the savings are solid. There are also bundles with cases and chargers, perfect if you’re buying as a gift or just want everything sorted in one click.
With a Kindle in your bag, you’ve got a book for every mood. No glare on the beach, no midnight eye strain, and no suitcase weighed down with novels you probably won’t finish. Just sleek, portable reading on demand.
From entry-level models to fully waterproof options, we’ve rounded up the best Kindle deals worth your attention this Prime Day.
What exactly does Prime Day mean on Amazon?
The confused needn’t be, for Prime Day is just the name for Amazon’s annual sales extravaganza, which is exclusive to Prime members every summer.
When is Amazon Prime Day 2025?
Amazon Prime Day 2025 runs until Friday 11 July, giving you four days of deals across tech, beauty, home and more.
How to take part in Amazon Prime Day
You’ll need to be a Prime member to access the discounts. If you’re hesitating, there’s no need. Sign up for a 30-day free trial, which gives you access to all the deals that are live right now, along with free delivery, Prime Video and more.
Once you're logged in, all the Prime Day offers will be clearly marked and ready to shop.
There will be deals across all categories, from Alexa devices to the Firestick as well as laptops, phones and and clothes – and everything in-between.
What do you get with Amazon Prime membership?
There’s a special offer on right now. Prime members can enjoy three months of Audible absolutely free until July 31. This includes one bestseller or new release each month and thousands of included audiobooks, podcasts and Originals.
Shop the best Kindle deals below
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Best Kindle Deals
Amazon Kindle Colorsoft Signature Edition (32GB)
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Amazon’s latest Kindle device is the Colorsoft, promising the best reading experience yet.
Though indeed complete with a premium, high-quality display with fantastic auto-brightness and temperature adjustment features, don’t expect the Kindle Colorsoft to render book covers and comic book pages like an iPad or tablet would. Part of what keeps Kindle lovers coming back for more is the easy-on-the-eyes, non-backlit and impressively paper-like display which truly helps users feel like they’re getting a break from classic screens.
Though it doesn’t add a whole lot more to the Kindle options already on offer, if you’re in the market for a new device, it does have some lovely features. These include the colour and glare-free display, as well as an eight-week battery life, a built-in auto-adjusting front light and a waterproof finish.
Was: £269.99
Buy now £184.99, Amazon
Amazon Kindle Paperwhite (16 GB) With Ads Raspberry
If you want your Kindle with a pop of colour, go for this raspberry option. And since it comes with ads, it’s a little cheaper, too.
Was £159.99
Buy now £118.74, Amazon
Amazon Kindle Paperwhite Kids (16 GB)
Kindles aren’t just reserved for adults. Kids can get in on the fun, too thanks to this Paperwhite for children which has an adjustable warm light and glare-free display so it works inside and outside day and night.
Was £169.99
Buy now £134.99, Amazon
Kindle Paperwhite Signature Edition (2024 Release) 32 GB without ads, an Amazon Fabric Cover and a Made for Amazon Wireless Charging Dock
Get the full package with this bundle which includes a Kindle Paperwhite without ads, a case and a charging stand. A triple threat.
Was £264.97
Buy now £233.07, Amazon
Amazon Kindle Paperwhite (16GB)
Best for: overall
This is the 11th generation of Amazon Paperwhite, and it comes packed with loads more features. It has an impressive 6.8-inch screen which is now flush with the edges leaving plenty of space to rest your thumb whilst you’re reading. There are no physical page turn buttons as it is now all touchscreen. This model has a faster processor, so you won’t experience any lag when turning pages or selecting books.
It comes with 8GB of storage which holds around 5,000 eBooks. The Kindle Paperwhite weighs just 205g, meaning it’s lighter than your average smartphone, so it’s very comfortable to use for extended periods. Read on with the 300ppi, glare-free screen which displays crisp and clear text.
This Kindle has an IPX8 rating and so it’s completely waterproof - a lifesaver for your holiday misadventures. It also benefits from USB-C fast charging, not that you’ll be using it much as it has an epic 10-week battery life.
This Kindle does support audiobooks, but there are no built-in speakers, so you will need some Bluetooth headphones or speakers to listen to your downloads.
You can choose to purchase it without ads which costs an extra £10, but we found that adverts are unobtrusive as they are limited to just the lock screen.
If you have an older style Kindle or you’re deep in to the Amazon eco-system, this is a great choice of e-reader.
Was: £169.99
Buy now £134.99, Amazon
Kindle Scribe (2024 Release) 64 GB, an Amazon Premium Leather Cover and an Amazon Powerfast 9W Power Adapter
Amazon’s Kindle Scribe is said to be the best e-reader that the online retailing giants have ever built. Taking your reading experience to the next level, it has a realistic paper feel so is ideal for those who prefer holding on a book in hand, while you can also add handwritten notes. The pen is battery free and it even includes a premium leather cover and ultra-fast power adapter for speedy recharging.
Was: £547.97
Buy now £421.97, Amazon
New Amazon Kindle (16 GB)
Whether you’re looking to upgrade your old Kindle or you’re jumping on the e-reader bandwagon, Amazon’s most recent release is the brand’s lightest, most compact yet – and it boasts longer battery life and glare-free screen too. It’s also available in a delightful matcha green hue. Trendy.
It’s not often you see price cuts on the latest design. So, even though it’s only 25 per cent off, it’s unlikely to be cheaper any time soon. Our advice? Take the discount while you can.
Was: £94.99
Buy now £71.24, Amazon
Kindle Accessories Deals
Sycelu RF Remote Control Page Turner for Kindle Paperwhite
Fabulously lazy, this remote page-turner is compatible with most eBook readers, including the Kindle, Kindle Paperwhite, Kobo, and more. It also makes eBook reading far more accessible to those with mobility issues. The gadget works with the help of a Bluetooth sensor which clips to the page-turn button on your eReader, which then connects to a remote control which releases a page-turn mechanism at the click of a button.
Was: £10.99
Buy now £7.99, Amazon
Viozon Tablet Stand with Pillow Kindle Holder
What’s a Kindle without a stand? If you’ve a penchant for reading when you go to bed or you’ve got a long haul flight on the cards, you’ll need a stand. Luckily, Viozon’s is currently available for £10 off.
Was £47.99
Buy now £37.99, Amazon
Flyorigin Case For 6" Amazon Kindle
If you’re popping your Kindle in your bag, you’ll need a case to make sure it doesn’t get scratched. Flyorigin’s classic black design is just the ticket.
Was £18.99
Buy now £13.99, Amazon
