Keeping children entertained is hard work. For parents wanting to steer their young ones away from screens, there are only so many alleys you can creatively lead them down.
One parental modus operandi which never fails is playtime. A new toy can occupy your tot for hours on end. Be it a new Barbie, Nerf Gun or Jellycat plushie, there are plenty of adorable playthings to delight little ones.
Amazon is the first port of call for swanky new gizmos. Whether you need a moment alone, or you’re a new parent wanting to spend quality time with your child, these toys can extend a helping hand.
The gargantuan online marketplace is home to some of the most prolific names in the toy box. Think Fisher-Price, Barbie, Hot Wheels and Uno to name a few.
Plus, the fun doesn’t stop there. Board game bonanzas are available for older children, while velvety soft toys are perfect for newborns. Nineties babies will be thrilled with irresistible offers on Polly Pocket compacts, Jenga and Tamagotchi. Who said toys were just for kids?
Delve into the world of toys and explore the best offers on kid’s toys during the Amazon Prime Day event.
What is Amazon Prime Day?
Amazon Prime Day is one of the biggest and best sales events around town (well, online). Each year, Amazon hosts a generous sale of its beloved products. The flagship event takes place in July, but last year we were treated to smaller seasonal sales in March and October.
When is the official Amazon Prime Day in 2024?
While the official dates for Amazon’s flagship sale have not been announced, it typically falls during July. There are deals to be had across TVs, laptops, air fryers, BBQs, garden furniture, kitchen appliances and much, much more.
How to take part in Amazon Prime Day
Amazon’s biggest sale of the year is typically reserved for Prime membership holders only and usually takes place in July. Prime membership costs £8.99 a month, or you can pay yearly for £95, which is a tad cheaper. Amazon Student membership fees come in at £4.49 per month or £47.49 per year.
For that, you’ll get free delivery on thousands of products, and hold the key to Amazon’s huge range of benefits services and entertainment. Think Amazon Music, Prime Video, Deliveroo discounts, Amazon Grocery, picture storage, gaming, reading and more.
However, the current Amazon sale event is free for all to browse.
Sign up for a 30-day free trial of Amazon Prime here.
What kind of deals were there last year?
Covetable Jellycats, epic Barbie DreamHouses, LEGO Hogwarts and more. You name it, Amazon discounted it.
Are there any discounts available at Amazon now?
Oui oui, discover them below…
LEGO Harry Potter Hogwarts: Dumbledore’s Office Castle Toy
Was £79.99
Buy now £59.99, Amazon
Malibu Barbie
Was £16.99
Buy now £13.60, Amazon
Barbie DreamHouse Doll Playset, Slide and Accessories
Was £349.99
Buy now £169.99, Amazon
Paw Patrol Jungle Pups, Marshall’s Deluxe Elephant Vehicle
Was £16.99
Buy now £12.49, Amazon
Mattel Games UNO
Was £13.08
Buy now £4.03, Amazon
Nerf Elite 2.0 Shockwave RD-15 Blaster, 30 Nerf Darts
Was £27.99
Buy now £15.00, Amazon
Mamas & Papas Baby/Toddler Soft Toy
Was £20
Buy now £15.68, Amazon
anod Caramel Wooden Rocking Horse
Was £107.46
Buy now £85.52, Amazon
Sylvanian Families Kitchen Play Set
Was £18.99
Buy now £14.99, Amazon
Hangrui Kids Camera
Was: £32.99
Buy now £23.18, Amazon
Barbie Doll Deluxe Styling Head with Colour Reveal Accessories
Was £42.99
Buy now £29.99, Amazon
Hape Balance Bike
Was £59.99
Buy now £39.24, Amazon
Mermaid Barbie Doll with Water-Activated Twinkle Light-Up Tail
Was: £35.99
Buy now £23.99, Amazon
Tipao Karaoke Machine for Kids with 2 Microphones
Was £36.99
Buy now £19.53, Amazon
Fisher-Price Baby Crib Toy, 3-in-1 Cot Mobile
Was: £44.69
Buy now £24.99, Amazon
Hasbro Star Wars The Black Series Darth Vader Force FX Elite Lightsaber
Was £289.99
Buy now £186.00, Amazon
Fisher-Price Sound Machine Soothe 'n Snuggle Otter Portable Plush Baby Toy with Sensory Details
Was £54.99
Buy now £29.99, Amazon
Playmobil 6919 City Action Police Headquarters with Prison
Was: £79.99
Buy now £68.29, Amazon
Hot Wheels Track Builder Pack
Was £31.57
Buy now £20.99, Amazon
Operation Electronic Board Game
Was £24.99
Buy now £12.99, Amazon
Amazon Fire 7 Kids tablet
Was £114.99
Buy now £64.99, Amazon
MEGA Pokémon Action Figure, Charizard
Was £22.99
Buy now £16.99, Amazon