The iGaming and Sports Betting industry is bigger than ever, the barriers to entry are much lower than they used to be, and emerging markets have paved the way for better products, enhanced technology, and some serious talent when it comes to marketing and operations. The opening of the US market in recent years and the maturing of various other markets like LATAM, South America, and regions in Africa, has seen an explosion in value, which is estimated to be over US$200bn for sports betting and online gambling combined.
With the decrease in entry checkpoints and barriers, the upside is it’s become extremely easy for entrepreneurs to own their own piece of the pie, many casino or sportsbook operators offer low cost white label solutions in return for a percentage of turnover or gross/net win, all you need is a brand and away you go. The downside is that there is lots to navigate through; how do you stand out in a heavily competitive market; how will you promote your brand to your target audience; how will you communicate to customers when they are through the door, and ultimately keep them? The harsh reality is that many start up igaming or sportsbooks fail within 1-5 years of launch, either through difficulties in monetising the product, regulatory issues, or just not enough cut-through in the market.
This is where a specialist iGaming Marketing Agency can help to navigate the complicated landscape of the industry for both new and established businesses, and draw up a tactical plan designed to grow or enhance a brand. Here are the best 8 iGaming Marketing Agencies around today that are making waves in the industry.
1. TBD.Media
Established in 2021, TBD.Media is a specialist iGaming Digital Marketing Agency that covers a number of different facets. The founders and many of the people inside the business have either previously worked for a betting operator, or have extensively worked on projects agency side within the sector. They have individuals with over 20 years of experience in the game, and have been trusted by many operators to handle everything from affiliate management to paid media, SEO, and content production. As a medium sized but tightly knit team, they are a remote workforce based in multiple locations around the world, which has enabled them to take on projects in Australia, EMEA and North/South America.
TBD.Media Pro’s:
- An extensive team and a vast amount of experience when it comes to affiliate management, the team acts as an extension to the marketing team, and can handle many different areas in this space, including affiliate outreach, strategy, affiliate platform management, communication and negotiation with partners, monthly reporting, or affiliate terms & conditions advisory services, to name a few
- Paid Media Management - Another area of expertise is paid media, from traditional services such as pay-per-click advertising in various forms, to programmatic advertising across display and video networks. TBD.Media can also cater for brand execution plays through their in-house DSP, from large scale digital out of home (DOOH) campaigns, and connected TV or programmatic audio. One of the great strengths of the agency is strategically buying media based on data and in-depth analysis
- Content & SEO Services - With an in-house content & SEO team, TBD.Media can provide a number of different services in this category, depending on the specific needs of the client. This may include back-end technical SEO analysis, front end content optimisation, or off-site link building. Aside from that, with a numerous number of writers at their disposal, sports game reviews, previews, blog content, FAQ content, or slots/casino reviews are all par-for-the-couse for this digital agency
- Global reach - With people in multiple countries and the nature of digital campaign management, the turnaround of campaigns is often incredibly quick, with response times also very fast given the number of time zones
- Huge experience in iGaming - The team has a vast amount of experience and can advise on a number of different areas to explore, aside from the services offered above, there are also general consulting services which are particularly valuable for new operators entering the market and assessing the pitfalls
TBD.Media Con’s:
- Large scale web development services such as website builds are typically not something that TBD.Media offers. Although certain things like landing pages or banners are often possible, larger projects are often handled in-house or with a partner agency
- CRM is not a service that TBD.Media specialise in, although they do work with a number of providers in this space who have worked with many iGaming/sportsbooks who are experts in the field, and the two will work concurrently on building audiences to promote bespoke creative to
2. Spinach Creative
Spinach Creative are a content, design, development and brand agency specialising in the iGaming industry. With a strong background in creative services, Spinach are well placed to work with multiple clients in the sector, with the ability to work on a global level.
Spinach Creative Pro’s:
- Design & development focused, with a number of clients in the iGaming sector, Spinach Creatives brings a wealth of experience and in-house designers & developers to bring your ideas to life
- Spinach Creative also offers content & SEO services via a network of trustworthy and reliable writers that are experienced in the iGaming industry. Areas of expertise include on-site blog content, slots & casino reviews, sports betting previews, back-end technical SEO analysis, and off-page link building services
Spinach Creative Con’s:
- No service offering in affiliate management, a key component for customer acquisition in the industry, however they do have an offering in influencer marketing
- They only offer paid search in the paid media management services category
3. Grace Media
Grace offer white-label casino and bingo sites, and specialise in services like CRM, compliance, payments, fraud protection, and player operations support across licensed jurisdictions including the UK and Gibraltar.
They also deliver operational support for partner brands (e.g. O’Reels, Hot Streak, SlottySlots) and UK-facing bingo sites under IGP through service agreements that span branding, compliance, technical operations, and retention management.
Grace Media Pro’s:
- Ideal solution for operators looking for a single white label solution covering CRM, payments, and fraud operations
- Solid industry experience in the leadership team
Grace Media Con’s
- Only UK focused with limited experience with compliance and regulation outside of this jurisdiction
- No customer acquisition services offered, or affiliate management services
4. Hypr
Although not exclusively in the iGaming sector, Hypr is a specialist influencer and social media agency that have worked with iGaming and sport betting clients in Australia and the United States. Some of their work in the vertical includes work with online casinos, esports teams and sports betting operators.
Hypr Pro’s:
- Strong network of influencers across various niches with a global reach
- Extensive roots in the esports sector, with founding members emerging directly from teams which brings a nice synergy between esports and iGaming
- Creative expertise in line with social media marketing gives Hypr a strong offering in this area
Hypr Con’s:
- No paid media offering or SEO/SEM services
- As they don’t exclusively work in the sector, the network of influencers within iGaming could be limited
- Outside of traditional affiliate deals with influencer figures, there isn’t an offering across the more typical affiliate offering that is usually paired with iGaming or Sports Betting operators
5. Samba Digital
Samba Digital is a social media growth and influencer marketing agency. They specialise in sports and iGaming and were founded in 2018 in the US. Samba Digital brings strong local/regulated market experience, particularly in emerging Latin American markets like Brazil and Colombia, with a focus on data analytics, live event activations, and influencer-driven storytelling integrated with sponsorship programs
Samba Digital Pro’s:
- Experience within the emerging market scene, Samba Digital has a footprint in South America, which has allowed them to target this area when it comes to iGaming and Sport betting
- Strong influencer based offering, with live sport activations, coupled with the ability to produce creative content
Samba Digital Con’s:
- Broad position not just in iGaming but also a number of other verticals could mark them down as a non-specialist
- Much of the experience appears to come from the LATAM and North American regions, with a small presence in Europe
6. AdFuel
Adfuel is an online platform that allows advertisers to buy media through a single platform across multiple channels. Although technically not an iGaming Digital Agency, they do provide managed services such as web development and search engine optimisation upon request. Adfuel works in a number of different industries alongside iGaming, including Auto, Healthcare and Real Estate.
AdFuel Pro’s:
- A single DSP across a number of different advertising platforms makes AdFuel a good starting point for a brand looking to test the water with programmatic or social media advertising
- The mix of media buying and creative optimisation makes for good synergies between multiple different areas of growth
AdFuel Con’s:
- Regionally focused on North America which means global management of campaigns in Europe or JAPAC may prove difficult
- The core offering is self serve, meaning there might be a lack of strategy and expertise that you may get with a ‘hands on’ digital agency who provide consulting services along with media buying or affiliate management
- Naturally they service a raft of different industries, so a core understanding of the iGaming sphere, might be lacking
7. Optimove
Whilst perhaps not traditionally known as a digital agency, and more of a SAAS platform, Optimiove has a strong presence in the iGaming sector with many clients using their self serve customer relationship management platform, and their digital experience platform, therefore it would be hard to leave them out when it comes to serving the iGaming industry.
Optimove Pro’s:
- Well established in the industry, with platforms designed specifically to cater to iGaming and Sports Betting Operators
- Global presence, with offices in Israel, UK, US and South America
Optimise Con’s:
- No services when it comes to paid media management, affiliate management, creative services, SEO or CRO. They are fully focused on CRM and retention
- Optimove is best used with operators who are technically savvy, and have the right infrastructure internally to support the vast capabilities of the platforms
8. Who Wot Why
Who Wot Why is a mostly creative agency based in London. They've built their reputation through bold brand platforms, content production, and influencer-anchored campaigns for leading gambling brands. Notably, they took over William Hill Vegas as agency of record in early 2025, after previously working with Sky Betting & Gaming for eight years. Their work spans broadcast, digital, OOH, social, experiential, and product campaigns.
Who Wot Why Pro’s:
- Stand out creative concepts and execution through emotionally driven storytelling designed for high-impact above the line channels
- Trusted in the iGaming sector, with established industry names in the UK
Who Wot Why Con’s:
- Not a full stack digital agency and they don’t offer paid media management services, affiliate management, SEO, or CRM
- Primarily they operate in the UK and Ireland markets, meaning certain iGaming or Sport Betting campaigns may not resonate with audiences in alternative jurisdictions
So there you have it, some of the best iGaming and Sports Betting Digital Agencies around today that are disrupting the status quo and shaking things up across all things paid media, affiliate management, creative, CRM and influencer marketing.
