If you're looking for Amazon tech deals, the Big Deal Days sale is the perfect time to buy

Smart shoppers know that if you’re in the market for Amazon tech, it’s best to wait for the retailer to announce a sale.

When Amazon throws a big discount event, its own-brand line of home and personal tech is the first in line to get the deepest discounts. Luckily, such a sale is currently underway.

When does Amazon Prime’s Big Deal Day end?

Proceedings set to wrap up just before midnight on October 8 so if you’ve got a shopping list, there isn’t much time left to tick things off.

Do you need a Prime account to access deals?

Amazon does run some all-access sales, but this October event isn’t one of them. The sale is open to Amazon Prime membership holders only, so you’ll have to be in the club if you want to take advantage of the deals on offer.

Is Amazon Prime membership worth the cost?

There are two payment plans - a rolling £8.99 a month, or £95 annually, which works out cheaper. If you are a student or have one under your roof, get them to sign up to take advantage of the £4.49 a month or £47.49 annual cost - and that’s after a free six-month trial.

Are there tech deals live now?

From Fires and Kindles to Echoes and more, shop the best deals available now, below.

Shop now

Ring Battery Video Doorbell (2024 release)

Hawker of practically everything under the sun, Amazon has had its beady eye trained on the home security game for nearly a decade now (the first model launched in 2014).

The latest iteration comes with head-to-toe viewing with crystal clear HD clarity, a long-lasting built-in battery and a free 30-day trial of Ring Protect so you can try it out for size with everything beamed to an app for easy viewing.

As for the DIY? Done in five minutes flat.

Was: £99.99

Buy now £39.99, Amazon

Amazon Fire Max 11 tablet (newest gen)

You’ll rarely see the newest gen Amazon devices on sale unless it’s one of the big sales events. So, now’s your chance to get the latest Fire Max for less.

Was £249.99

Buy now £129.99, Amazon

Echo Spot (2024 release)

The Echo Spot is like the new and updated Echo Dot, thanks to the addition of a nifty little touch screen display. And right now, it’s 44 per cent off.

Was £79.99

Buy now £44.99, Amazon

Ring Battery Video Doorbell + Ring Outdoor Camera Battery

This deal bundles a smart doorbell with an outside security camera to beef up your home security this winter. Installation is easy - yes, even for DIY-phobes - and you can monitor your doorstep from your phone, making it especially useful if you're out of the area.

Was: £179.98

Buy now £69.99, Amazon

Ring Indoor Camera (2nd Gen) by Amazon

Keep a watchful eye over your home when you’re away or check in on your pet with this indoor camera from Ring.

Was: £39.99

Buy now £19.99, Amazon

Amazon Echo Hub

Small, easy on the eye in a manner that doesn’t attract the expression ‘wall-acne’, and very, very smart, the Echo Hub may not be a necessity for many, but for those who have fully embraced the concept of the off-the-shelf, plug and play smart home, it brings a certain sense of clarity to what could otherwise be a confusingly loose assemblage of distinctly disparate devices, corralling them all into one central location and allowing – for the first time – whole-house control of said smart-stuff.

For that, and an asking price of just £170, the Echo Hub is easily the best and most affordable means to full smart control device on the market.

Was: £169.99

Buy now £99.99, Amazon

Kindle Colorsoft

Featuring 16GB of storage, there’s room aplenty for all your literature. The seven-inch, 300ppi B&W, 150ppi colour screen and nice light weight of just 215g makes the Colorsoft comfortable on the eye and also in the hand. Meanwhile, the epic battery stamina last up to eight weeks, means your poolside Kindlecation will go utterly uninterrupted by power-outages.

And, yes, I say poolside, because it’s also IPX8 water-resistance rated meaning that it not only can it shrug off odd splashes, it can survive for up to 60-minutes fully immersed in two-metres of water, so whether you’re by the waiter-rich pool at the l’hôtel du Ostentation in Bali or merely having a soak in the bath, your Colorsoft can be your constant companion.

WAS: £239.99

Buy now £169.00, Amazon

Kindle Colorsoft Kids

Key specs

Last up in this multihued ménage à trois is the Colorsoft Kids, the first colour Kindle for kids. The specs remain identical to the Colorsoft proper, though the addition of a ‘kid-friendly cover’ bump up the physical dimensions, but that just helps assist with grip.

Now, what sets it apart is the fact that it comes with a Parent Dashboard that lets you add books, check on reading progress, set switch off times, and adjust age filters, so that you can rest assured your little darlings haven’t accidently blundered down some awful ’50 Shades…’ style avenue, awful both in terms of the explicit content and poor command of English they're exposed to.

The kiddie Colorsoft also comes with 12 months of free subcription to Amazon Kids+ which gives access to exclusive content from the likes of Marvel, Disney, Nickelodeon, National Geographic and LEGO. Suitable for ages 3 to 12, after the free subscription ends, it’ll cost from £4.99 per month.

An excellent option to get your offspring into reading if they find the world of black and white too boring to be bothered with, and let’s face it, with all the online distractions of the modern world seeing generations growing up blissfully free from an attention span, this can only be a good thing.

Was: £259.99

Buy now £189.99, Amazon

Kindle Paperwhite (2024 Release)

It’s a small discount, but bookworms will jump on the chance to own the newest Kindle Paperwhite device for less.

Was: £224.97

Buy now £202.47, Amazon

Amazon Fire TV 43-inch 4-series 4K UHD smart TV

Get Christmas viewing sorted for less thanks to this deal from Amazon. It’s Fire TV is currently discounted, meaning you can enjoy Smarter viewing for a snip of the price.

Was: £429.99

Buy now £269.99, Amazon

Amazon Fire TV 32-inch 2-Series HD smart TV, 2023 release

There’s no need to worry about streaming devices when you’ve got Amazon’s Fire TV set up - apps come integrated. The HD screen responds to Alexa voice-commands and you can watch content seamlessly across devices and from room-to-room too.

Was: £249.99

Buy now £169.99, Amazon

Amazon Fire TV Soundbar

Is the Amazon Fire TV soundbar the best-sounding soundbar on the market? Well, that’s very much down to personal preference. For bass freaks, you may find the Fire a little lacking in that department.

The additional power output makes an immediate and obvious improvement. The Fire’s DTS Virtual: X and Dolby Digital lift proceedings to new levels, the former delivering a sumptuous and truly immersive virtual 3D surround soundscape, and the latter doing what Dolby Digital does best, bringing clarity to dialogue and enriching bass for a heightened aural experience so good that you’ll wonder how/why you ever suffered sound without it.

But, with no option to expand with a separate subwoofer, you may want to explore other audio-enhancing avenues. However, I found the low-end more than acceptable on Blade Runner 2049, which is basically just bass throughout.

As to music, for my genres of general choice, covering the spectrum from blues to rock to ska to reggae to (some) pop and classical, I was more than pleased with the audio pumped out for a soundbar of the Fire’s size… and price.

Measuring just 65cm in length and capable of doling out 2x 20W of top-notch noise, this space-saving soundbar punches above its weight, especially for the low cost of £120. It comes complete with a remote (and batteries), HDMI cable, power cable, wall mounting kit and, of course, a quick start guide. So, all you need to get your telly set up and running in next to no time, free from any of the faff other sound solutions might present.

In a nutshell, small but perfectly formed, the Amazon Fire TV Soundbar may not have all the bells and whistles of others of its audio-enhancing ilk, but it does what it sets out to do and it does it well, keeping setup and operation simple and bringing the love back to lacklustre sound.

Was: £119.99

Buy now £87.99, Amazon

Amazon Fire TV Stick 4K (Newest gen), supports Wi-Fi 6, Dolby Vision/Atmos, HDR10+

The Fire Stick at its best, this version supports 4K and Wi-Fi 6, bringing the screen to life in your living room. It’s now a whopping 57 per cent off.

Was: £59.99

Buy now £25.99, Amazon

Amazon Fire TV Cube

If you’re a TV junkie, maybe a Fire TV Cube would be more your speed. It offers a faster, more powerful and feature-rich alternative which supports ethernet connections, higher-end audio and more storage. And it acts as an Echo speaker too with built-in hands-free Alexa – so it’s basically two for the price of one.

Was: £139.99

Buy now £109.99, Amazon

Amazon Echo Show 8

With its eight-inch HD touchscreen and spatial audio, watching videos on Prime Video, Netflix, and more is an immersive experience, while the crisp 13 MP camera ensures high-quality video calls. Its built-in smart home hub lets you control Zigbee, Matter, and Thread-compatible devices without needing a separate hub, streamlining the way you manage your smart home.

Was: £149.99

Buy now £89.99, Amazon

Echo Pop

The Echo Pop is the most compact of Amazon’s speakers, with the Echo Dot and Echo Spot as the larger alternatives. The newest generation, which includes Alexa, Bluetooth connectivity, Wi-Fi connection and smart home compatibility, is nearly half price.

Was: £44.99

Buy now £22.99, Amazon

Echo Dot (5th generation) | Charcoal, 2-pack + Sengled Smart Plug, Works with Alexa - Smart Home Starter Kit

For anyone who wants an Alexa speaker at an affordable price, there’s no better option than the Echo Dot. If you want to make your home smarter, these intelligent speakers are the ticket, offering incredible audio for music and podcasts. Or use it as an assistant to answer most questions that pop into your mind.

The fifth-generation Echo is Amazon’s flagship smart speaker. Compared to the cylinder form factor of previous Echo generations, the new Echo features a chic, globe-like design. It’s a decent size and looks stylish, with colour choices including Glacier White, Twilight Blue and Charcoal. You can even sync devices together to create a surround sound system for a true cinematic experience.

Was: £124.97

Buy now £66.56, Amazon

Amazon eero 6+

Best for: Lovers of all things ‘smart’

Bringing gigabit speeds (wired) slamming into your home for a tad over £100, the Amazon eero 6+ system delivers the fastest and crispest WiFi 6 speeds to all unwired devices lurking around your increasingly intelligent home.

With support for both 2.4Ghz and 5Ghz standards, the eero 6+ couldn’t be simpler to get up and running, just download the app, plug it in and watch as your WiFi optimises before your very eyes, while also linking up with Thread and Zigbee smart wotnots. This allows them to all work together under the command of Alexa, thus giving you voice control over lights, lamps, locks and countless other things that doing begin with an ‘l’.

Expandable, one eero 6+ will provide 140m² of unwavering coverage, whereas the 3x pack lets you expand outwards to 420m². Plus, add in dual ethernet ports for stupid-fast ethernet connection to two static devices simultaneously, and your house of smart will be taking real shape in next to no time.

Was: £139.99

Buy now £89.99, Amazon

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