Whether you’re after a simple, budget-friendly electric toothbrush or a premium model that comes with an app and digital display, there’s a strong chance you’ll be able to find one on sale.
While I’m constantly spotting deals on top electric toothbrush brands, such as Oral-B and Philips, not every deal is as good as it seems. Discounts can be presented misleadingly on a range of products, and with electric toothbrushes, I’ve noticed that this is particularly common. Retailers will often list a discount against the RRP (recommended retail price), however, this isn’t an accurate reflection of what the product is actually sold for. Not only this, but discounts on electric toothbrushes are often described as “one-off”, when in reality, these deals repeat every month.
So, when browsing the deals below, remember that it’s not now or never. Some of these models cost upwards of £100, even when they’re on sale, so take your time to consider which model is right for you. Plus, with big sales events such as Black Friday just around the corner, there will be plenty of chances to get an electric toothbrush at a fraction of the price.
Below, I’ve rounded up some deals that are actually worth considering from Amazon, Boots, Wilko and more, with discounts on models from tried-and-tested brands.
Why you can trust us to find the best electric toothbrush deals
The Independent’s team of deals experts track the prices of electric toothbrushes year-round, so they know how to spot a good offer from a bad one. The team covers major sales events, including Black Friday and Amazon Prime Day, so we are well-versed in finding the best savings on top and trending products. Plus, we’ll only recommend electric toothbrushes from brands that have been tried and tested by our experts.
Best electric toothbrush deals in November 2025
Oral-B iO2 electric toothbrush
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You can currently find our favourite electric toothbrush, the Oral-B iO2, for just £40 at Amazon. Our tech critic and electric toothbrush expert, Steve Hogarty, called this “the best-value brush in the iO lineup”. He said: “After two minutes, my teeth felt smooth and polished, delivering that satisfying, just-left-the-hygienist sensation.”
Buy now £39.99, Amazon.co.uk
Ordo sonic+ electric toothbrush
Right now, you can save 33 per cent on the Ordo Sonic+ at Amazon. Hold tight if you miss out on this discount, though, as the toothbrush is likely to drop in price again when Black Friday lands later this month. In his review, tech writer Steve Hogarty praised this toothbrush’s “powerful clean” and W-shaped bristles that “perform well around hard-to-reach areas”. There are four brushing modes, a timer and a silicone centre on the toothbrush head, which helps to polish teeth.
Buy now £39.99, Amazon.co.uk
Philips sonicare 7100 electric toothbrush
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Our favourite mid-range electric toothbrush is on sale for £120 at John Lewis. However, the price of this model fluctuates often at the retailer, so I’d take the ‘was’ price with a pinch of salt. Our tech writer, Steve Hogarty, had high praise for the sonic cleaning technology. “Run your tongue along your teeth and you’ll appreciate some genuinely dentist-fresh results,” he said in his review.
Buy now £119.99, Johnlewis.com
Philips one sonicare HY1100
If you want a sleek, compact and travel-friendly alternative to your electric toothbrush, you’ll want to check out this deal. The HY1100 features a slim brush handle housing a single AAA battery, and it delivers “a solid 13,000 micro-vibrations”, our tech critic noted when he put the toothbrush to the test. There are often deals on this toothbrush but, right now, you can get it for just £14.50 at The Range.
Buy now £14.49, Therange.co.uk
Suri sustainable electric toothbrush
If you’re looking for a more sustainable electric toothbrush, this model by Suri may be a good option. It uses parts that are more easily recycled or repaired, such as cornstarch and castor oil toothbrush heads. In his review of the Suri electric toothbrush, tech critic Steve Hogart said it’s effective at “lifting plaque and delivering a comprehensive clean”. However, he did note the lack of a pressure sensor.
Buy now £63.75, Amazon.co.uk
What to look for when buying an electric toothbrush
All of the best electric toothbrushes have strong cleaning power and are effective at removing plaque buildup. Some brushes, including those in the Oral-B iO range, have oscillating brush heads, so they rotate around your teeth to clean them. Others, such as those in the Philips sonicare range, are “sonic,” vibrating thousands of times per minute.
You’ll find that some models come with pressure sensors, which beep or light up if you’re applying too much pressure while brushing. Many also have two-minute timers that help you stick to the recommended brushing time.
These are the most important basic features, and you shouldn’t buy a toothbrush without them. However, there are many more features on offer, from magnetic chargers to apps. We list all of these features and more in our reviews, so you can be sure that you’re getting all the extras that you need.
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