Whether you’re after a simple, budget-friendly electric toothbrush or a premium model that comes with an app and digital display, there’s a strong chance that you’ll be able to find one on sale. Whilst on the lookout for deals, I’m constantly spotting discounts on popular brands such as Oral-B and Philips.
But not every deal is as good as it seems, and while discounts can be presented misleadingly on a range of products, we’ve noticed this is particularly common when it comes to electric toothbrushes.
We monitor electric toothbrush prices throughout the year, and have noticed that retailers will often list a discount against the RRP (recommended retail price). However, the latter isn’t an accurate reflection of what the product is actually sold for. Not only this, but discounts on electric toothbrushes are often described as “one-off”, when in reality, these deals repeat every month.
So, when browsing the deals below, remember that it’s not now or never. Some of these models cost upwards of £100, even when they’re on sale, so you don’t want to rush. And with big sales events such as Black Friday just around the corner, we’re confident that there will be plenty of chances to get an electric toothbrush at a fraction of the price.
Below, we’ve rounded up some deals that are actually worth considering from Amazon, Boots, Wilko and more, with discounts on models from our favourite tried-and-tested brands.
Why you can trust us to find the best electric toothbrush deals
Our team of deals experts track the prices of electric toothbrushes across the year, so they know how to spot a good offer from a bad one. We cover major sales events, including Black Friday and Amazon Prime Day, so we are well-versed in finding the best savings on top and trending products. Plus, we’ll only recommend electric toothbrushes from brands that have been tried and tested by our experts.
Best electric toothbrush deals in October 2025
What to look for when buying an electric toothbrush
All of our best electric toothbrushes have strong cleaning power and are effective at removing plaque buildup. Some brushes, including those in the Oral-B iO range, have oscillating brush heads, so they rotate around your teeth to clean them. Others, such as those in the Philips sonicare range, are “sonic,” vibrating thousands of times per minute.
You’ll find that some models come with pressure sensors, which beep or light up if you’re applying too much pressure while brushing. Many also have two-minute timers that help you stick to the recommended brushing time.
These are the most important basic features, and you shouldn’t buy a toothbrush without them. However, there are many more features on offer, from magnetic chargers to apps. We list all of these features and more in our reviews, so you can be sure that you’re getting all the extras that you need.
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