There was once a time when Black Friday meant elbowing your way through high street crowds in pursuit of a bargain microwave or half-price toaster.
These days, thankfully, the chaos has moved online, and with it comes a wealth of discounts on the gadgets that make our kitchens tick. From sleek fridge-freezers that keep your weekly shop fresh to stand mixers worthy of The Great British Bake Off tent, retailers are dropping prices well ahead of the big day.
And it’s not just the big-ticket items making waves. Smaller appliances like kettles, toasters, and coffee machines are also seeing impressive markdowns, making it a prime moment to refresh your kitchen kit or finally invest in that gadget you’ve had your eye on all year. The beauty of Black Friday in 2025 is that you don’t have to wait until November 28 to bag a bargain—many of the best deals are already live, meaning your morning brew or post-dinner espresso could soon be powered by a shiny new machine at a fraction of the price.
To save you scrolling through endless product pages, we’ve sifted through the offers to bring you the early deals that are genuinely worth your time. Whether you’re upgrading your culinary essentials or looking for a thoughtful gift, here’s everything you need to know about Black Friday kitchen savings this year.
When is Black Friday 2025?
Black Friday 2025 takes place on Friday, November 28. Traditionally, it’s the Friday after the US holiday of Thanksgiving, which falls on the fourth Thursday of November. While the date itself is fixed, the reality is that sales start much earlier, with many retailers now kicking off offers weeks in advance to stay ahead of the competition.
Why you can trust Standard Shopping’s Black Friday coverage
Our shopping editors have years of experience covering Black Friday events, and we know that not every markdown is created equal. We look beyond the flashy discount stickers, considering factors like build quality, warranty, and whether the price really is the lowest it’s been. Many of the items we recommend are products we’ve tested ourselves, so you can be confident that the deals we highlight are not only cheaper, but also worth buying. We update our coverage regularly throughout the sale season to ensure you always have the most current, relevant information at your fingertips.
Are there early deals ahead of the main sale?
But of course. Retailers have increasingly embraced the “early Black Friday” trend. Deals start landing from late October onwards, with fresh waves of discounts released each week as we move closer to November 28. This is particularly useful for shoppers hoping to avoid last-minute stress, as you can secure a great price on appliances without waiting for the day itself. Just be aware that the best deals often sell out quickly, so it pays to act fast if you see something you love.
Shop the best early Black Friday on kitchen appliances below
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Le Creuset Provencale Cast Iron Casserole, 26cm
The Queen of casseroles. This iconic Le Creuset piece is built for life, and now a rare 40 per cent off. Ideal for everything from slow-cooked stews to baking bread, it’s the kitchen upgrade you’ll use forever. Choose from timeless shades and thank yourself later.
Was: £285
Buy now £171.00, John Lewis
De'Longhi ECAM290.83.TB Magnifica Evo Automatic Bean to Cup Coffee Machine, Titanium Black
Turn your kitchen into your favourite café with this sleek bean-to-cup machine. Customise your coffee just how you like it — barista‑quality espresso, cappuccino or flat white at the touch of a button. Nearly £200 off? A true morning win.
Was: £597
Buy now £399.00, John Lewis
Viners 4 Piece Stainless Steel Knife and Peeler Set - Black
Every kitchen drawer needs the basics, and this set from Argos has the essential tools covered. The four-piece set includes a serrated paring knife plus a regular one, a utility knife, and a vegetable peeler.
Was: £13
Buy now £8.66, Argos
Instant Pot Duo V2 7-in-1 Electric Pressure Cooker
Long story short: when Instant Pot first debuted in the US, they all sold out. So why the cult following? The Instant Pot is a multi-cooker that can perform seven jobs in one pot; electric pressure cooker, slow cooker, steamer, rice cooker, yogurt maker, sauté pan, and warming pot.
Easy to use, easy to clean, just whack a bunch of veg, meat or lentils into the pot as you leave for work and come home to a hard earned meal you didn’t have to cook. The hype is real.
Was: £89.99
Buy now £74.99, Amazon
Ninja Foodi PossibleCooker
Though this looks like your classic slow cooker, Ninja’s Foodi actually boasts seven other functions including steaming, braising and baking.
Was: £149.99
Buy now £139.00, Amazon
Ninja Foodi StaySharp Knife Block with Integrated Sharpener Deluxe 6-Piece Set
Available in 5, 6 and 12-piece sets (the largest set includes six additional steak knives), the Ninja StaySharp Knife Block is a brilliant kitchen accessory investment if you’re not the type of home chef that switches between multiple different brands and types of knives depending on your mood, or what you’re cooking.
The StaySharp Knife Block streamlines the home kitchen experience tenfold and is a value-for-money investment in owning consistently sharp knives – without the need to purchase an additional, likely cumbersome and fiddly v-groove knife sharpener.
The included knife set, no matter which option you go for, consists of a selection of elegant, perfectly weighted, and brilliantly designed 22-degree blades. Equipped with delightful ergonomic handles, they have the look and feel of a professional set at a fraction of the cost.
Was: £179.99
Buy now £149.99, Amazon
Philips 5000 Series NA555/09 Dual Basket Steam Air Fryer, Brushed Steel
Philips' fryer not only offers two roomy side-by-side baskets (one 6L and one 3L) to cook different ingredients at varying temperatures, but the larger of the two can also handle steam cooking.
Proving air frying need not only be reserved for making guilty pleasures like chips and chicken wings that much more saintly, the steam cook addition is ideal for health-conscious diners, keeping the inside succulent while crisping up the exterior of various ingredients. Use it for fish, veggies, dumplings - even cookies! - knowing you're preserving up to 87 per cent more nutrients than boiling.
The best part? The larger basket comes with steam cleaning, so there’s no need to scrub away at stubborn stains. We just wish this worked on the smaller basket too.
Was: £249.99
Buy now £189.00, Amazon
When does Black Friday end?
Although Black Friday itself is a one-day event, the discounts rarely stop at midnight. Most retailers continue their promotions over the weekend and into Cyber Monday, which in 2025 lands on December 1. Some extend savings even further, running Black Friday Week or Cyber Week campaigns that last until the first week of December.
Why is it called Black Friday?
The phrase originated in the United States. The term was first used by police in Philadelphia to describe the heavy traffic and chaos that followed Thanksgiving. Later, retailers spun it into a more positive meaning: a day when shops went from operating “in the red” (losses) to “in the black” (profits) thanks to the surge in sales.
What Black Friday discounts can I expect?
For kitchen appliances, discounts can be particularly generous. Expect to see up to 40 per cent off large items like fridge-freezers, dishwashers and ovens, alongside 20–50 per cent off smaller gadgets like kettles, coffee machines, air fryers and blenders. Major brands such as KitchenAid, De’Longhi, Ninja, and Smeg often feature prominently in the sales, so if you’ve been waiting to upgrade, this is the moment to act.
