The savviest shoppers have Black Friday triple underlined in their calendars, but it takes a special level of genius to save big on Apple products during the annual sales bonanza.
MacBooks, iPhones and Apple Watches, alongside their coveted accessories, are far from cheap, which means there’s no better time to invest in a new gadget than during the one time of year retailers like AO, Currys, Amazon, and Argos slash their prices.
When does Black Friday start in the UK?
Black Friday typically takes place on the first Friday after Thanksgiving. This year it’s set to fall on November 28.
Are there deals live now before the main sale?
The coveted Black Friday sales weekend officially begins right after Thanksgiving and is closed out with Cyber Monday bargains, which falls on December 1 this year.
However, retailers across the board have been extending their sales drastically over the last few years – resulting in plenty of early sales. This means you can scoop up the best stock before it’s all gone during the official Black Friday frenzy.
Why you can trust Standard Shopping’s Black Friday coverage
At Standard Shopping, we live and breathe bargains. We spend our days scouring the web and testing products so that you can feel confident that you’re spending hard-earned cash on truly worthy products. When it comes to Black Friday, we don’t just bring you sales for sales' sake. Instead, you’ll be able to browse a selection of highly discounted products that our team already know and love – whether it be a shiny new kitchen appliance or a clever, high-tech gadget.
Shop the best Black Friday deals on Apple products below.
Shop now
Apple 2024 MacBook Pro Laptop
Brighter, faster, and longer-lasting, you can thank the M4 chip for taking this MacBook Pro to the next level. Work or pay on the dazzling 14.2-inch liquid retina XDR display for 24 hours straight - if your internal battery can manage it, that is.
Was: 1999
Buy now £1750.00, Amazon
Apple Watch Series 10 (GPS)
A huge display paired with a thin design, the Apple Watch is, for millions, the superlative smartwatch. Buy now, and you'll get three months of access to Apple Fitness+, so you can try out the brand's new fitness experience.
Was: £399
Buy now £269.00, Very
Apple iPhone 16e
This is a great phone, even if it lacks some of the advanced features of the iPhone 16, which costs £799 and up. But it inherits the iPhone 16’s chic design with only minor changes. If you want two cameras on your phone, you need to step up to the iPhone 16, but for many people, the 2-in-1 snapper here will suffice.
There’s the performance which is fast and mostly on a par with pricier iPhones in the range. Which is why it’s compatible with Apple Intelligence, something which is only growing in its capabilities.
The new AI feature is called Apple Intelligence. These include tools to rewrite emails or texts and something called Image Playground where you can create pictures from simple text inputs, for example, or even generate original emoji to use in text messages. These features need processing power and are made possible thanks to the latest iPhone processor, the A18. Apple has even included Visual Intellligence, which lets you point the camera at a restaurant, for instance, and it will tell you information such as opening hours or menus. On the iPhone 16, this is enabled through the Camera Control. Here, you can set it up as an option on the Action Button.
And then there’s the battery life, a factor whose importance is hard to overstate. It goes on and on, and the fact that it outdoes other iPhones in its size is a bonus.
The new phone is priced at £599, meaning the price of entry to the Apple ecosystem is higher than it used to be. But there’s a lot to like, and the new features and capabilities make the iPhone 16e good value.
Was: £599
Buy now £509.00, Amazon
Apple iPhone 14 126GB Midnight - Renewed
If you’re not bothered about having the latest iPhone, why not try one of Amazon’s renewed options? They basically feel like a new phone but for a much better price – especially while they’re on offer like this iPhone 14.
Was £495
Buy now £329.45, Amazon
Apple Watch SE
The budget Watch, though that’s always a relative term with Apple products, the 2022 SE uses the same basic chipset as the Series 8, and has most of its features, but cuts back on the sensors. You don’t get the 8’s blood oxygen sensor, ECG or temperature sensors, and the case is a mixture of aluminium and plastic available in 40mm and 44mm variants.
It’s still a capable smartwatch, however, with plenty of fitness tracking capabilities, and with enough water resistance to make it a good choice for swimmers. All the available bands will fit it too, so you’re not missing out.
Was: £219
Buy now £170.91, Amazon
Apple iPad 11-inch
A device that needs no introduction, Apple’s iPad is a tried-and-tested winner. Whether you’re upgrading your old tablet or it’s your first, this is a solid choice.
Was £329
Buy now £299.00, Amazon
Apple AirPods Pro 2 Wireless Earbuds
Lost your essential earbuds? Now’s the time to upgrade as Amazon has put Apple’s AirPods Pro 2 on sale. The luxury cans come with Active Noise Cancellation and Transparency mode so you'll always get the best listening experience, whether you're travelling or catching up with your favourite podcasts at home.
Was: £229
Buy now £199.00, Amazon
Apple AirTag (4 pack)
The Apple AirTag is round like a coin and finished in always-appealing minimalist stainless steel and white. It measures as measly 31.9 x 8.0mm and weighs in at an almost imperceptible 11g, meaning that once ensconced in a keychain and attached to your precious things, you’ll never really notice it’s there at all.
It should be made crystal clear that this Bluetooth tracker ONLY works in conjunction with other Apple products, so if you’re into Android or any other still-existing alternative OS, this is not the tracker for you. But what it does give to those armed with Apple tech is a stunningly accurate way to reunite yourself with stuff that’s gone astray. It does this in three ways: firstly you can ‘ping’ tagged items using the Bluetooth connection between your Apple device and your AirTag. Simply open the Find My app and activate the AirTag’s built in speaker to play a sound that lets you track it down by simply following the noise. You can also activate this via Siri, if you’re feeling particularly lazy, but the bottom line is, if your tagged item is within Bluetooth range, your AirTag will make noise until you find it.
If pinging isn’t your thing, Precision Finding can point the way using on-screen arrows and directions as to the precise location of your AirTag – particularly useful if your ears are somewhat unreliable.
Finally, if one of your prized possessions is lost way beyond the reach of Bluetooth, the Apple AirTag ups its game. Utilising the entire Find My network a secure signal can be sent out over Bluetooth and detected by nearby devices in the Find My network that are in range. These devices send the location of your AirTag to iCloud, from where you can view it on the Find My app map. And there it is, ready to collect. What’s more, the whole process is anonymous and encrypted, so nobody need ever know about either the momentarily lost item.
Was: £119
Buy now £92.00, Amazon
Apple TV 4K
The Apple TV 4K is a no-brainer for anyone enmeshed in the Apple ecosystem, with a host of Apple-friendly features that allow for colour calibration through an iPhone or multi-pair for your AirPods.
But this is more than just an Apple box – with 4K HDR, 60fps playback and a polished Siri remote, using the Apple TV 4K feels truly slick and elite, especially but not exclusively for those who are already using a host of Apple services. High Frame Rate HDR is a boon for keeping sports matches looking crisp and smooth, too.
Just keep in mind that only iOS users will get the most out of this model, and that you’re largely paying more than the other streaming sticks on this list.
Was £169
Buy now £158.00, Amazon
Beats Fit Pro
Showing the influence of parent company Apple, these are great all-rounders and very reasonably priced. Somehow, Dr Dre’s clever engineers have managed to squeeze enough battery for six hours with active noise cancelling on or up to 24 hours with the charging case that is compact and sleek. There are no awkward stalks or bits that stick out and make you look like an alien. Instead, they taper gracefully.
Tips in three sizes mean you can get a good fit, and there’s enough waterproofing to survive a workout or a walk in the rain. The on-device controls allow you to manage calls, control music and be voice-activated. Sound is a mixed bag. It’s generally fine, but when the bass is pumping the mids get squeezed, while the treble is overblown. Customers can enjoy six months of Apple Music for free with each purchase.
Was: £219
Buy now £199.00, Amazon
What is Black Friday?
The annual sales extravaganza was first popularised in mid-century USA. Originally pegged as an efficient and consumer-savvy means of clearing out excess stock before the beginning of the new year, Black Friday has since become a veritable cultural event.
What were the best deals from 2024, and can we expect these again?
Last year, retailers slashed the price of a variety of Apple products. There was over £50 off an Apple Watch SE, while iPads ranged from around 30 to 50 per cent off. We also noted plenty of bargains on iPhones and laptops – particularly MacBook Airs. It’s safe to say we can only expect bigger and better for 2025.
