The savviest shoppers have Black Friday triple underlined in their calendars. But it takes a special level of genius to save up and save big on Apple products during the annual sales bonanza.
MacBooks, iPhones and Apple Watches, alongside their coveted accessories, are far from cheap – which means there’s no better time to invest in a new gadget than during the one time of year retailers like AO, Currys, Amazon, and Argos slash their prices.
When does Black Friday start in the UK?
Black Friday typically takes place on the first Friday after Thanksgiving. As such, this year it’s set to fall on November 28.
Are there deals live now before the main sale?
The coveted Black Friday sales weekend officially begins right after Thanksgiving and is closed out with Cyber Monday bargains, which falls on December 1 this year.
However, retailers across the board have been extending their sales drastically over the last few years – resulting in plenty of early sales. This means you can scoop up the best stock before it’s all gone during the official Black Friday frenzy.
Why you can trust Standard Shopping’s Black Friday coverage
At Standard Shopping, we live and breathe bargains. It may sound sad, but it’s entirely true. We spend our days trawling the web and testing products so that you can be sure you’re spending hard-earned cash on truly worthy products. When it comes to Black Friday, we don’t just offer you sales for sales' sake. Instead, you’ll be able to browse a selection of highly discounted products that our team already know and love – whether it be a shiny new kitchen appliance or a clever, high-tech gadget.
Without further ado, keep scrolling for the best Black Friday deals on Apple products available now.
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Apple Watch SE
The budget Watch, though that’s always a relative term with Apple products, the 2022 SE uses the same basic chipset as the Series 8, and has most of its features, but cuts back on the sensors. You don’t get the 8’s blood oxygen sensor, ECG or temperature sensors, and the case is a mixture of aluminium and plastic available in 40mm and 44mm variants.
It’s still a capable smartwatch, however, with plenty of fitness tracking capabilities, and with enough water resistance to make it a good choice for swimmers. All the available bands will fit it too, so you’re not missing out.
Was: £219
Buy now £179.00, Amazon
Apple AirPods Pro 2 Wireless Earbuds
Lost your essential earbuds? Now’s the time to upgrade as Amazon has put Apple’s AirPods Pro 2 on sale. The luxury cans come with Active Noise Cancellation and Transparency mode so you'll always get the best listening experience, whether you're travelling or catching up with your favourite podcasts at home.
Was: £229
Buy now £199.00, Amazon
Apple MacBook Pro 14" (2024) - M4, 512 GB SSD, Space Black
Apple’s latest MacBook Pro 14” (M3) refines professional-grade performance in a sleek, ultra-portable design. The M3 chip delivers blazing-fast speeds for creative work, coding, and multitasking, while the Liquid Retina XDR display offers exceptional contrast and colour accuracy.
With a 120Hz ProMotion refresh rate, HDR support, and all-day battery life, it’s built for those who demand power without compromise. The Space Black finish adds a bold, modern touch, while the improved thermal design keeps everything running smoothly under pressure.
Was: £1,599
Buy now £1499.00, Currys
Apple AirTag (4 pack)
The Apple AirTag is round like a coin and finished in always-appealing minimalist stainless steel and white. It measures as measly 31.9 x 8.0mm and weighs in at an almost imperceptible 11g, meaning that once ensconced in a keychain and attached to your precious things, you’ll never really notice it’s there at all.
It should be made crystal clear that this Bluetooth tracker ONLY works in conjunction with other Apple products, so if you’re into Android or any other still-existing alternative OS, this is not the tracker for you. But what it does give to those armed with Apple tech is a stunningly accurate way to reunite yourself with stuff that’s gone astray. It does this in three ways: firstly you can ‘ping’ tagged items using the Bluetooth connection between your Apple device and your AirTag. Simply open the Find My app and activate the AirTag’s built in speaker to play a sound that lets you track it down by simply following the noise. You can also activate this via Siri, if you’re feeling particularly lazy, but the bottom line is, if your tagged item is within Bluetooth range, your AirTag will make noise until you find it.
If pinging isn’t your thing, Precision Finding can point the way using on-screen arrows and directions as to the precise location of your AirTag – particularly useful if your ears are somewhat unreliable.
Finally, if one of your prized possessions is lost way beyond the reach of Bluetooth, the Apple AirTag ups its game. Utilising the entire Find My network a secure signal can be sent out over Bluetooth and detected by nearby devices in the Find My network that are in range. These devices send the location of your AirTag to iCloud, from where you can view it on the Find My app map. And there it is, ready to collect. What’s more, the whole process is anonymous and encrypted, so nobody need ever know about either the momentarily lost item.
Was: £119
Buy now £89.00, Amazon
Apple TV 4K
The Apple TV 4K is a no-brainer for anyone enmeshed in the Apple ecosystem, with a host of Apple-friendly features that allow for colour calibration through an iPhone or multi-pair for your AirPods.
But this is more than just an Apple box – with 4K HDR, 60fps playback and a polished Siri remote, using the Apple TV 4K feels truly slick and elite, especially but not exclusively for those who are already using a host of Apple services. High Frame Rate HDR is a boon for keeping sports matches looking crisp and smooth, too.
Just keep in mind that only iOS users will get the most out of this model, and that you’re largely paying more than the other streaming sticks on this list.
Was £169
Buy now £158.00, Amazon
Beats Fit Pro
Showing the influence of parent company Apple, these are great all-rounders and very reasonably priced. Somehow, Dr Dre’s clever engineers have managed to squeeze enough battery for six hours with active noise cancelling on or up to 24 hours with the charging case that is compact and sleek. There are no awkward stalks or bits that stick out and make you look like an alien. Instead, they taper gracefully.
Tips in three sizes mean you can get a good fit, and there’s enough waterproofing to survive a workout or a walk in the rain. The on-device controls allow you to manage calls, control music and be voice-activated. Sound is a mixed bag. It’s generally fine, but when the bass is pumping the mids get squeezed, while the treble is overblown. Customers can enjoy six months of Apple Music for free with each purchase.
Was: £219
Buy now £199.02, Amazon
What is Black Friday?
The annual sales extravaganza was first popularised in mid-century USA. Originally pegged as an efficient and consumer-savvy means of clearing out excess stock before the beginning of the new year, Black Friday has since become a veritable cultural event.
What were the best deals from 2024, and can we expect these again?
Last year, retailers slashed the price of a variety of Apple products. There was over £50 off an Apple Watch SE, while iPads ranged from around 30 to 50 per cent off. We also noted plenty of bargains on iPhones and laptops – particularly MacBook Airs. It’s safe to say we can only expect bigger and better for 2025.
