We’re all looking to save money where we can these days. From looking up budget-friendly meals to bulk cook and freeze for later, and shopping for energy-efficient appliances to cut bills, Britain is in full-on thrifty mode.
While it may seem counterintuitive to spend money, big sales offer an excellent opportunity to secure products you need when they’re at a discount, thereby saving you cash in the long run.
Amazon is one of the best-known destinations for competitively priced goods with speedy delivery - often next day if you happen to be a Prime member.
And if you have Prime membership, no event is more eagerly awaited than Amazon’s famous Prime Day sale, which usually takes place in July every year.
What is Amazon Prime Day?
Despite the singular name, Amazon’s flagship sales event spans a 48 hour period. This, folks, is a two-day gig.
During this period - and for Prime membership holders only - prices fall dramatically across the board. It’s not just in the UK either; Amazon Prime Day is a global affair, taking place in countries across the world.
How to find the best deals in the Amazon Prime Day sale
There’s only one place you’ll want to be when things kick off: ES Best. We’ve seen our fair share of Amazon Prime Days and when there’s a genuinely good deal, we’ll shout about it from the digital rooftops to our readers.
We run a live blog for every Amazon Prime Day as well as Black Friday sales in November so stay tuned by bookmarking our homepage and checking back regularly for updated info.
How to take part in Amazon Prime Day
There is a catch to the sale, but it’s a teeny, tiny one. In order to take advantage of the stupendously low offers on Amazon Prime Day, you have to be a Prime member. It’s rather obvious, really.
UK membership costs £8.99 a month or you can choose to pay it annually at £95 for the year, which is more cost-effective in the long-run. For students, it’s £4.49 per month or £47.49 yearly.
Is Prime membership worth it? It’s not all sales and Prime delivery: membership unlocks worlds of music, streaming, books, gaming and entertainment, and so much more. Prepare to lose quite a few hours lost in the wonder of the Amazon universe. The best news is that you can trial all the services on offer with a free 30-day test run. With zero commitment, what have you got to lose?
Sign up for Amazon Prime membership here.
See the best deals in the 2023 Amazon Prime Day sale below
Amazon Prime Day 2023 Live Updates: Big deals at low prices available now
Best mattress deals for Amazon Prime Day 2023: Offers on Simba, Emma and more
Best laptop deals for Amazon Prime Day 2023: Offers on HP, Microsoft and more
Best garden furniture deals for Amazon Prime Day 2023
Best fans to buy on Amazon Prime Day
Best Apple deals for Amazon Prime Day 2023: Offers on iPhones, iPads and more
Best gaming deals for Amazon Prime Day 2023: PS5, Nintendo Switch and Xbox offers
Best vacuum cleaner deals for Amazon Prime Day 2023: Offers on Shark, Hoover and more
Best TV deals for Amazon Prime Day 2023: Offers on Samsung, LG and more
Best mobile phone deals for Amazon Prime Day 2023: Offers on iPhone, Samsung Galaxy and more
Current deals on Ring Video Doorbell
Whether you want to screen deliveries or speak to suprise visitors when you’re not at home, Amazon’s Ring video doorbell offers an ideal solution. The small bell houses a video camera that beams content to your phone via an app, so you can screen whoever’s at your door and speak to them through a mic wherever you are.
Amazon offers a variety of models including refurbished, which are often cheaper than factory fresh. Look out for bundles for further smart home solutions.
Ring RVD Pro 2 – was: £219.99, now £129.99
Ring Outdoor Camera Plug-In (Stick Up Cam) | 2 Cameras – was: £179.99, now £99.99
Ring video doorbell – was: £99.99, now £59.99
Ring Battery Video Doorbell Plus by Amazon – was: £159.99, now £99.99
Ring Floodlight Cam Wired Pro – was: £219.99, now £149.99
Buy now £59.99, Amazon
Ninja Foodi MAX Multi Cooker with SmartLid, 14 Cooking Functions in 1, 7.5L 14in1 Multi-Cooker
Was £309.99
Buy now £199.99, Amazon
Apple AirPods Pro, (2nd generation), Wireless, White
Was: £249
Buy now £209.00, Amazon
Ninja Foodi Dual Zone Digital Air Fryer
Was: £219.99
Buy now £159.99, Amazon
Samsung Galaxy Z Fold4
Was £1769
Buy now £1199.00, Amazon
Le Creuset Signature Enamelled Cast Iron Round Casserole Dish With Lid, 24 cm, 4.2 Litres, Matte Black
Was: £285
Buy now £138.99, Amazon
Shark Cordless Stick Vacuum Cleaner, Anti Hair Wrap
Was: £399.99
Buy now £292.67, Amazon
Samsung 55 Inch QN95B Neo QLED 4K Smart TV (2022)
Was: £1,149
Buy now £899.00, Amazon
Apple iPhone 14 Pro Max (256 GB)
Was £1,309
Buy now £1169.00, Amazon
Acer Aspire 5 A515-57 15.6 Inch Laptop - (Intel Core i5-1235U, 16GB, 512GB SSD, Quad HD Display, Windows 11)
Was: £699.99
Buy now £549.99, Amazon
Apple 2020 MacBook Air Laptop M1 Chip, 13” Retina Display, 8GB RAM, 256GB SSD Storage
Was: £999
Buy now £779.00, Amazon
Elemis Pro-Collagen Overnight Matrix, Pro-Collagen Night Cream
Was: £108
Buy now £74.09, Amazon
Moët & Chandon Impérial Brut, 75 cl
Was £43
Buy now £33.99, Amazon
Amazon Fire TV
Amazon Fire TV brings all the Amazon favourites to the big screen.
Shop 32-inch to 65-inch Amazon Fire TVs pre-packed with features like Alexa voice commands and top streaming apps: Prime Video, Netflix, YouTube, Disney+ and Apply TV are all included as standard.
A feast for your eyes, all in one place, ready and waiting.
Amazon Fire TV 32" 2-Series 720p HD smart TV – was: £249.99, now £149.99
Amazon Fire TV 50-inch 4-series 4K UHD smart TV – was: £499.99, now £299.99
Amazon Fire TV 55" Omni QLED series 4K UHD smart TV, Dolby Vision IQ, local dimming, hands free with Alexa – was: £749.99, now £449.99
Amazon Fire TV 65" Omni QLED series 4K UHD smart TV, Dolby Vision IQ, local dimming, hands free with Alexa – was £999.99, now £649.99
Buy now £549.99, Amazon
Ciroc Premium Vodka, 40% vol, 70cl
Was £42
Buy now £25.50, Amazon
Apple Watch Series 8 (GPS 45mm) Smart watch
Was: £449
Buy now £379.00, Amazon
Dyson V15 Detect Absolute 2022
Was: £699
Buy now £639.00, Amazon
Meta Quest 2 - Advanced All-In-One VR Headset - 128 GB
Was: £399.99
Buy now £299.00, Amazon
Nespresso Vertuo Next 11719 Coffee Machine by Magimix, Matt Black [Amazon Exclusive]
Was £150
Buy now £65.00, Amazon
Sony WH-1000XM4 Noise Cancelling Wireless Headphones - 30 hours battery life
Was: £350
Buy now £193.44, Amazon
Silentnight 1000 Pocket Gel Pillowtop Mattress, Medium, Double
Was: £559.00
Buy now £360.99, Amazon
Oral-B iO7 Electric Toothbrush
Was: £399.99
Buy now £149.99, Amazon
SodaStream Terra Sparkling Water Maker Machine
Was: £109.99
Buy now £56.99, Amazon
Theragun Elite - Electric Handheld Massage Gun
Was: £459
Buy now £299.00, Amazon
FOREO Bear Microcurrent Facial Toning Device With 5 Intensities
Innovative Scandinavian label has been putting a hi-tech twist on beauty routines the world over for quite some time with its bestselling LUNA device that is not your average cleansing brush. It uses silicone and sonic to make your products more efficacious (but more on that below).
The BEAR is one of the brand’s newer offerings and has been created specifically for facial toning. Crafted in the FOREO signature silicone, it delivers microcurrent and T-Sonic pulsations that exercise each and every muscle in the face and neck (don’t forget the neck!). Entirely safe and foolproof, the brand opts for a patented Anti-Shock System so you need not fear about any potential mishaps as it will automatically adjust to the area in question through sensors. This provides an entirely pain-free experience and yet you won’t help but notice the visible changes, especially when it comes to areas like the cheekbones.
Connect to the app and you can follow one of the customisable facial workouts for a face PT in your pocket, helping to boost collagen and elastin and tighten skin at the same time by penetrating and stimulating at a cellular level and resulting in a natural toning effect. More than just skin deep, this beauty gadget is able to reach through the skin’s layers in order to encourage better circulation, offer lympathic drainage and ease tensions to leave you with the glowing skin that you deserve.
Plus the battery life is so long-lasting, you can use it over 90 times without needing to rejuice - just remember where you leave the charger. There are no additional attachments but it is best paired with a serum to allow the device to glide along the skin with ease - a mini version of the brand’s SERUM SERUM SERUM is included with this purchase.
Was £209
Buy now £121.72, Amazon
ghd Ultimate Styling Gift Set - Amazon Exclusive
Was £297.95
Buy now £208.99, Amazon
Whiskas 1 plus Adult Poultry Selection in Jelly 40 Pouches
Was: £14.97
Buy now £10.99, Amazon
Perrier-Jouët Blanc de Blancs Champagne, 75cl with 2 Flutes
Was: £100
Buy now £71.99, Amazon
