The first ever consumer pricing study of its kind has revealed that Sunday, November 24 is the cheapest day to Christmas shop on average - but there are some specific days to look out for bargains on key items.
Saturday, September 21 - for example - is the cheapest day to pick up an advent calendar - while December 4 is the most expensive as people rush to get the forgotten item.
The study by leading shopping price comparison site, idealo.co.uk pinpoints the cheapest and most expensive day to Christmas shop based on the average prices between September and December 25 of more than 2,500 gifts across 50 product categories ranging from perfume and fragrances to TVs.
Taking a closer look at the most popular Christmas gifts sold in recent years, idealo.co.uk data has revealed the cheapest day to buy a mountain bike will be on Sunday, December 22, with a saving of over £70.
As well as eating plenty of chocolate, Christmas is a time to binge on Christmas movies and boxsets, due to Black Friday, the cheapest day to buy a new television will be on Friday, November 29, saving more than £58.
Below is a breakdown of the best and worst times to buy the most popular Christmas products for 2019:
| Product category | Cheapest day to buy | Expensive day to buy |
| Baby Toys | 19 October | 21 December |
| Consoles | 22 September | 9 November |
| Dolls | 21 November | 23 December |
| Drills | 12 November | 27 September |
| Electric Toothbrushes | 23 November | 23 September |
| Espresso Martini | 26 November | 17 September |
| Facial Care | 23 November | 19 December |
| Football Shirts | 23 November | 22 September |
| Handbags | 22 November | 26 September |
| Headphones | 24 November | 19 December |
| Mobile Phones | 26 November | 17 September |
| Mountain Bikes | 22 December | 17 September |
| Tablets | 15 December | 12 November |
| Children Toys | 24 September | 14 December |
| Televisions | 29 November | 18 September |
| Video Games | 30 November | 21 December |
| Watches | 7 December | 26th September |
Alongside revealing the cheapest and most expensive day when purchasing the most popular Christmas gifts, data has revealed savvy shoppers could make a saving of £213 when purchasing the products on the recommended cheapest day in the 100-day countdown.
Further data has revealed a classic board game on Christmas Day is still a popular product in families purchasing habits in the lead up to the big day with over 966,500 sold last year between September and December.
idealo’s Katy Phillips said: “Christmas can be an expensive time of year, with families finding themselves financially stretched.
“Excitement for Christmas comes earlier and earlier every year, so we wanted to give shoppers the opportunity to plan ahead knowing they were receiving the best deal by shopping around.”
idealo.co.uk offers complete price transparency across all products and retailers.
