There’s something thrilling about ticking luxury beauty off your wishlist at half the usual price, and Black Friday is the moment Cult Beauty devotees wait for all year.
Known for stocking the most coveted brands before anyone else, Cult Beauty’s sale is often the first chance to scoop up savings on the skincare heroes, hard-to-find haircare, and makeup must-haves that rarely see discounts.
In the run-up to the big event, Cult Beauty has been dropping hints about early offers, giving shoppers a head start before the frenzy of the main weekend.
Expect carefully curated edits, surprise site-wide percentages off, and generous gift-with-purchase promotions that sweeten the deal. This is your opportunity to bag that Charlotte Tilbury lipstick, Sunday Riley serum or a skincare tool at a fraction of the price.
Below, we’ll explain exactly what Black Friday means for beauty fans, when to mark your calendar, how early deals work, and what last year’s best picks can tell us about 2025.
When is Black Friday?
In 2025, Black Friday falls on November 28.
Are there early deals ahead of the main sale?
Yes! Cult Beauty regularly rolls out early deals in the weeks leading up to Black Friday. These may include site-wide percentage discounts, limited-edition bundles, or exclusive beauty gifts with purchase. Signing up to their newsletter usually ensures you’re among the first to know.
What were the best deals from 2024, and can we expect these again?
In 2024, Cult Beauty offered up to 30 per cent off site-wide, with extra codes unlocking additional savings on select brands. Popular picks included discounts on The Ordinary, Olaplex, and Charlotte Tilbury.
Shoppers also snapped up limited-time gift bundles that sold out within hours. While the exact details shift each year, Cult Beauty has historically maintained similar discount levels – so expect comparable savings again in 2025, especially on hero products.
Why you can trust Standard Shopping’s Black Friday coverage
We track price history, compare across retailers, and vet deals to ensure they’re genuine. Standard Shopping editors don’t just list discounts; we dig into whether they’re real savings, highlight which products are truly worth the spend, and flag the offers that sell out fastest. That means our recommendations are transparent, timely, and built on experience with years of covering Black Friday beauty sales.
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FOREO Luna 4
When FOREO launched the first LUNA way back in 2013, it had a tough job on its hands. The brand had to educate the consumer to replace their traditional (and free) manual method of facial cleansing with this hi-tech alternative. While your fingers can do a fine job in your morning and night routine, it has nothing on the facial cleansing device that has silicone touchpoints and deep cleansing modes that not only are more thorough but boost circulation and encouages collagen production at the same time.
The LUNA 4 - as the name suggests - is the latest iteration of the gadget that still boasts all the features you know and love of its predecessors but with added NIR LED light, heating and microcurrent. There are a variety of modes for gentle or deep cleanses and different massage patterns that you can control through the accompanying app. When on-to-go, you’ll appreciate the new travel lock.
Was: £189
Buy now £132.30, Cult Beauty
La Roche-Posay Cicaplast Baume B5+
On recovery nights, your skin needs comfort - and this is one of the best balms for the job.
With 5% panthenol, madecassoside and a soothing thermal water base, it helps calm redness, strengthen the skin barrier and lock in hydration. It’s a true multitasker: you can use it as a night cream, a post-treatment soother or even dab it onto dry patches. The rich but non-greasy texture makes it versatile for most skin types.
If your skin feels tight or irritated after acids or retinoids, this will quickly restore balance and resilience.
Was: £19.50
Buy now £15.60, Cult Beauty
Gisou Honey Infused Hair Perfume
This multi-tasking formula from Gisou will scent, condition and boost shine with just a few sprays to the strands. The brand specialise in honey-based formulas and the hair perfume is no different.
The formula has Mirsalehi Honey, the brand’s signature ingredient, at its heart but it’s not a sickly sweet scent by any means or is it overwhelming. Instead it offers a light floral scent.
This key component gets to work fortifying the hair’s fibres and leaving an enviable sheen in its wake. Your locks will be able to make the most of the antioxidant, amino acid and vitamin-rich ingredient.
Was; £34
Buy now £27.20, Cult Beauty
CeraVe Blemish Control Face Cleanser with 2% Salicylic Acid & Niacinamide for Blemish-Prone Skin
CeraVe is perhaps the sole exception to the viral skincare rule – it actually works. Of their vast and varied range, our top pick for teenage skin is this Blemish Control Face Cleanser, which contains 2 per cent salicylic acid – the all-important pore-de-clogging prompter – and niacinamide for oil control and hydration at the same time.
Formulated with oil-absorbing Hectorite Clay, this cleanser helps to remove dirt and excess sebum to minimise shine while ensuring your skin’s natural moisture barrier remains intact.
Was: £14.50
Buy now £11.60, Cult Beauty
Charlotte Tilbury Lip Cheat Pillow Talk
The creator of cult lipstick colour Pillow Talk has unsurprisingly got the lip liner to match. Charlotte Tilbury is offering its signature hue in the same creamy texture of the lip products that you know and love and in a hard-wearing formula. The shade has been designed to suit all skin tones but if you're looking for something on the eye-popping end of the spectrum over the muted hue, look to the Berry, Suede Brown or Warm Scarlet shades.
Was: £22
Buy now £17.60, Cult Beauty
benefit The POREfessional Deep Retreat Pore-Clearing Clay Mask
The POREfessional range is one of the most iconic on the market. Benefit is known and loved for its pore-blurring primers, but did you know it extended to this new mask? The deep cleansing properties of this clay-based solution work to remove excess oils and decongest the skin - and without the dryness that is so often the downside.
Kaolin clay draws out the impurities in a visible way so you can really see it working, while sphingolipids support the skin’s barrier to boost and protect moisture levels, ensuring that you are clarifying the complexion, while hydrating at the same time. It has a lovely scent too.
Was: £35
Buy now £28.00, Cult Beauty
GUERLAIN Aqua Allegoria Forte Bosca Vanilla Eau de Parfum
The honeycomb-inspired packaging will be enough to convince you to add the Aqua Allegoria Forte Bosca Vanilla Eau de Parfum to your scent wardrobe, but you’ll keep spritzing it for its rich olfactory experience. The collection takes its inspiration from a Corsican beach in summer and this particular scent is designed to evoke the warmth of the sun as it sets.
You will catch glimpses of its coastal inspiration with touches of driftwood to represent the sea as well as the comforting salty vanilla. The composition is made up almost entirely of natural origin ingredients, 90 per cent to be exact, where the alcohol ingredient is French beetroot harnessed from responsible farming. It’s also refillable.
Was: £105
Buy now £84.00, Cult Beauty
What is Black Friday?
Black Friday is the global shopping event that began in the US and now signals the start of the festive discount season worldwide. Retailers slash prices across beauty, tech, fashion and more, often for a full weekend.
When is Cyber Monday?
Cyber Monday follows immediately after Black Friday, on December 1, 2025, and is dedicated to online-only deals.
