There’s something thrilling about ticking luxury beauty off your wishlist at half the usual price, and Black Friday is the moment Cult Beauty devotees wait for all year.
Known for stocking the most coveted brands before anyone else, Cult Beauty’s sale is often the first chance to scoop up savings on the skincare heroes, hard-to-find haircare, and makeup must-haves that rarely see discounts.
In the run-up to the big event, Cult Beauty has been dropping hints about early offers, giving shoppers a head start before the frenzy of the main weekend.
Expect carefully curated edits, surprise site-wide percentages off, and generous gift-with-purchase promotions that sweeten the deal. This is your opportunity to bag that Charlotte Tilbury lipstick, Sunday Riley serum or a skincare tool at a fraction of the price.
Below, we’ll explain exactly what Black Friday means for beauty fans, when to mark your calendar, how early deals work, and what last year’s best picks can tell us about 2025.
When is Black Friday?
In 2025, Black Friday falls on November 28.
Are there early deals ahead of the main sale?
Yes! Cult Beauty regularly rolls out early deals in the weeks leading up to Black Friday. These may include site-wide percentage discounts, limited-edition bundles, or exclusive beauty gifts with purchase. Signing up to their newsletter usually ensures you’re among the first to know.
What were the best deals from 2024, and can we expect these again?
In 2024, Cult Beauty offered up to 30 per cent off site-wide, with extra codes unlocking additional savings on select brands. Popular picks included discounts on The Ordinary, Olaplex, and Charlotte Tilbury.
Shoppers also snapped up limited-time gift bundles that sold out within hours. While the exact details shift each year, Cult Beauty has historically maintained similar discount levels – so expect comparable savings again in 2025, especially on hero products.
Why you can trust Standard Shopping’s Black Friday coverage
We track price history, compare across retailers, and vet deals to ensure they’re genuine. Standard Shopping editors don’t just list discounts; we dig into whether they’re real savings, highlight which products are truly worth the spend, and flag the offers that sell out fastest. That means our recommendations are transparent, timely, and built on experience with years of covering Black Friday beauty sales.
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FOREO Luna 4
When FOREO launched the first LUNA way back in 2013, it had a tough job on its hands. The brand had to educate the consumer to replace their traditional (and free) manual method of facial cleansing with this hi-tech alternative. While your fingers can do a fine job in your morning and night routine, it has nothing on the facial cleansing device that has silicone touchpoints and deep cleansing modes that not only are more thorough but boost circulation and encouages collagen production at the same time.
The LUNA 4 - as the name suggests - is the latest iteration of the gadget that still boasts all the features you know and love of its predecessors but with added NIR LED light, heating and microcurrent. There are a variety of modes for gentle or deep cleanses and different massage patterns that you can control through the accompanying app. When on-to-go, you’ll appreciate the new travel lock.
Was: £189
Buy now £132.30, Cult Beauty
PATRICK TA Major Holiday Gloss Duo For The Girls and Unavailable
Hollywood is known for its stars, and if you’re talking MUAs, Patrick Ta is an A-lister. Famed for creating dewy, youthful looks, this lip duo imparts the juiciest sheen to your pout. There are two colours to stash in your bag, ready for December’s bounty of mistletoe.
Was: £34
Buy now £23.80, Cult Beauty
Laura Mercier Jumbo Ultra Blur Translucent Loose Setting Powder 29g
It’s a mainstay in makeup artists’ kits the world over, and now, Laura Mercier’s multi-beauty award winner comes in a jumbo size.
The lightweight formula sits on the skin, providing a blurring effect, a flawless finish and absorbing shine with its mattifying effect. It makes skin look expensive, adds a diffused glow and comes in three colours for a range of skin tones - is it any wonder we’re so obsessed?
Was: £58
Buy now £40.60, Cult Beauty
Charlotte Tilbury Lip Cheat Pillow Talk
The creator of cult lipstick colour Pillow Talk has unsurprisingly got the lip liner to match. Charlotte Tilbury is offering its signature hue in the same creamy texture of the lip products that you know and love and in a hard-wearing formula. The shade has been designed to suit all skin tones but if you're looking for something on the eye-popping end of the spectrum over the muted hue, look to the Berry, Suede Brown or Warm Scarlet shades.
Was: £22
Buy now £17.60, Cult Beauty
MZ Skin Light Therapy Golden Facial Treatment Device
Give red (and blue) light therapy the green light with this facial treatment mask from Oculoplastic Surgeon and Facial Aesthetics Doctor, Dr. Maryam Zamani. It might shock your housemates when you’re doing a session in front of the box, but they’ll be even more astounded when they see the results. Clearest. Skin. Ever.
Was: £500
Buy now £300.00, Cult Beauty
NUXE Advent Calendar
If you’ve been waiting to pounce on an advent calendar for Christmas, then congratulations - your efforts have paid off. NUXE has marked down its bumper product by 25 per cent, making it less than £100. Not bad for some of the best dry oils to treat winter-parched skin to.
Buy now £84.00, Cult Beauty
Myvitamins Gut Health Capsules
Beauty starts from the inside out, meaning supplements are an essential addition to your diet. If you’re looking to give your gut health a boost, these capsules come in three month batches - which should be enough time to establish a new habit and see results.
Was: £34.99
£21.99
Shark SmoothStyle Heated Brush and Comb
Everyone deserves good hair days. Shark's hot brush, the SmoothStyle, can be used on both wet and dry hair, using three temperatures to tame locks, add volume and leave it with a mirror shine. The supersized brush means Hollywood-worthy curls are never far away.
The tool is blissfully light at less than 1kg and comes with a carry case so they can pack it for trips away too.
Was: £79.99
Buy now £54.99, Cult Beauty
Myvitamins Apple Cider Vinegar Gummies
500mg of apple-tastic gummies could be yours thanks to Myvitamins. Packed full of delicious goodness, the gummies are an affordable option shrouded in hype.
Vitamin C promotes the normal function of the immune system and skin and protects cells from oxidative stress, while magnesium and vitamin B6 contribute to the reduction of tiredness and fatigue. Chromium contributes to the maintenance of normal blood glucose levels.
Are they worth it? The seemingly endless positive reviews speak for themselves. Take one daily.
Was: £14.99
Buy now £7.99, Cult Beauty
What is Black Friday?
Black Friday is the global shopping event that began in the US and now signals the start of the festive discount season worldwide. Retailers slash prices across beauty, tech, fashion and more, often for a full weekend.
When is Cyber Monday?
Cyber Monday follows immediately after Black Friday, on December 1, 2025, and is dedicated to online-only deals.
